Latch

Growth Marketing Manager – Paid Search & Social

Latch

full-time

Posted on:

Origin:  • 🇺🇸 United States • Missouri

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Job Level

Mid-LevelSenior

About the role

  • Own strategy, setup, and ongoing management of Google Ads and Meta campaigns for D2C acquisition
  • Manage six-figure monthly budgets across platforms, optimizing for CAC, ROAS, and LTV
  • Partner with creative and content teams to build and test high-performing ad copy and assets across static, video, and UGC-style formats
  • Structure and run ongoing A/B experiments, including messaging, audience segmentation, offers, and landing page variations
  • Monitor performance and share weekly insights, growth levers, and recommendations with stakeholders
  • Implement and validate conversion tracking and attribution across GA, GTM, Meta Events Manager, etc.
  • Stay ahead of performance marketing trends, creative best practices, and platform changes
  • Collaborate with Product, CX, and Operations to ensure campaigns align with lifecycle and fulfillment realities

Requirements

  • Bachelors Degree in Marketing
  • 3+ years of hands-on experience managing paid media for a D2C brand
  • Strong command of Google Search and Meta Ads
  • Demonstrated success owning and optimizing $100K+ monthly budgets
  • Experience running creative and copy testing programs, including development of test roadmaps and reporting frameworks
  • Analytical mindset with fluency in marketing metrics and tools (CAC, ROAS, AOV, CVR, LTV, Google Analytics, Excel/Sheets)
  • Proven ability to collaborate with creative and brand teams to produce performance-driven ad assets
  • Working knowledge of attribution platforms (e.g. Rockerbox, AppsFlyer) and event tracking setup
  • Exceptional attention to detail, communication skills, and project ownership
  • Comfort working independently and cross-functionally in a fast-paced, remote-first environment