Growth Marketing Manager – Paid Search & Social
Latch
Salary
💰 $150,000 - $200,000 per year
Job Level
Senior
About the role
- Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
- In-house media buying and manage agencies when necessary
- Seize control of creative direction and stand up media buying and creative iteration department
- Own Meta ecosystem end to end and command Google/YouTube
- Build account structures, escalation playbooks, recovery systems for bans and disapprovals
- Establish dashboards, pacing, and incrementality reads
- Scale profitably focusing on high-LTV customers
- Work with data team on offers, pricing, subscription plays, and retention-driven acquisition
- Diversify into at least two new channels and ideate/test landing pages with CRO frameworks
Requirements
- Proven performance at scale: $100M+ lifetime managed, with $10M+ in a single brand or account
- Multi-channel operator: Meta and Google both strong
- Restricted category experience: DTC ecommerce required
- Hands-on creative operator who can brief, select, and iterate winning creative
- CRO fluency: you have run page iterations that moved CVR
- Attribution experience with TripleWhale, GA4, Mixpanel, and MMMs
- Leadership: able to coach junior buyers while staying in-platform
- Verifiable spend and outcomes via references and/or case studies
- Portfolio of ads with metrics, and landing pages you have shaped
- Demonstrated success in DTC, ideally in restricted categories
