Marketing

• Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month.
• Set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy
• Conduct foundational work like defining our core positioning and target personas; develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; launch new consumer features; set annual consumer marketing budget and ROI reporting
• Set the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc.
• Manage a small team of marketers and make critical hires
• Define target market, segments, addressable audience, and target penetration, partnering closely with user research
• Allocate marketing budget for all campaigns and report out regularly on its ROI
• Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
• Collaborate with partnerships and comms to define Link’s media strategy
• Guide our creative team with customer insights and key messages to create strong campaigns
• Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must

Head of Consumer Marketing, Link

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About the role

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