Associate, Paid Media
Edelman
Senior Paid Media Specialist
Wheelhouse Digital Marketing Group
full-time
Posted on:
Location: Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $107,000 per year
Job Level
Senior
About the role
- Contributes to the creation and leads implementation of bespoke digital media strategies for clients that drive business value and scale.
- Executes effective digital advertising tactics across platforms without oversight
- Accurately and efficiently implements new ads, copy, and campaigns
- Executes and maintains tracking parameters with precision
- Manages complex, multi-channel budget strategies and regular pacing
- Develops compelling data backed narratives for clients
- Seeks out projects and initiatives that lead to maximum performance impact
- Maintains subject matter expertise in core practice areas while striving to expand skillset
- Understands basic CRO and creative performance optimization tactics
- Contributes to development and implementation of measurement plans
Requirements
- 3+ years managing Google Ads, Microsoft Ads, YouTube Ads, and Meta Ads
- 3+ years managing media budgets across platforms and maintaining ROAS / CPA targeting
- 3+ years performing data analysis and data blending in Excel / Google Sheets
- 3+ years in web analytics platforms (Google Analytics preferred)
- A/B testing experience on relevant ad platforms
- 2+ years in a client-facing role
- Experience contributing to multi-channel strategies that drive significant client value
- Experience utilizing Google Ads Editor to efficiently build and optimize campaigns at scale
- Maintains required digital advertising certifications
