Wheelhouse Digital Marketing Group

Senior Paid Media Specialist

Wheelhouse Digital Marketing Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $85,000 - $107,000 per year

Job Level

Senior

About the role

  • Contributes to the creation and leads implementation of bespoke digital media strategies for clients that drive business value and scale.
  • Executes effective digital advertising tactics across platforms without oversight
  • Accurately and efficiently implements new ads, copy, and campaigns
  • Executes and maintains tracking parameters with precision
  • Manages complex, multi-channel budget strategies and regular pacing
  • Develops compelling data backed narratives for clients
  • Seeks out projects and initiatives that lead to maximum performance impact
  • Maintains subject matter expertise in core practice areas while striving to expand skillset
  • Understands basic CRO and creative performance optimization tactics
  • Contributes to development and implementation of measurement plans

Requirements

  • 3+ years managing Google Ads, Microsoft Ads, YouTube Ads, and Meta Ads
  • 3+ years managing media budgets across platforms and maintaining ROAS / CPA targeting
  • 3+ years performing data analysis and data blending in Excel / Google Sheets
  • 3+ years in web analytics platforms (Google Analytics preferred)
  • A/B testing experience on relevant ad platforms
  • 2+ years in a client-facing role
  • Experience contributing to multi-channel strategies that drive significant client value
  • Experience utilizing Google Ads Editor to efficiently build and optimize campaigns at scale
  • Maintains required digital advertising certifications