Wheelhouse Digital Marketing Group

Director

• Manage and mentor strategists, analysts, and junior team members through regular 1:1s, coaching sessions, and bi-annual performance reviews
• Create individual development plans and actively work to advance each team member's capabilities and career
• Foster a culture of continuous learning, experimentation, and knowledge-sharing
• Deliver constructive feedback in kind, direct ways that help people grow
• Oversee daily team operations including workload distribution, capacity planning, and quality assurance on all deliverables
• Develop, document, and refine standard operating procedures and best practices that enable scalability
• Ensure adherence to Wheelhouse methodology, standards, and processes across all client work
• Identify operational bottlenecks and implement solutions that improve team productivity
• Serve as the digital advertising subject matter expert across Google Ads, Meta, LinkedIn, programmatic, and emerging channels
• Stay current on platform updates, algorithm changes, new features, and industry best practices -- particularly those affecting healthcare advertising (privacy regulations, compliance requirements, targeting restrictions, tracking constraints, etc.)
• Provide hands-on technical guidance when team members encounter complex campaign challenges
• Share platform insights with the broader team through training sessions and knowledge-sharing forums
• Lead comprehensive onboarding for new team members and clients, ensuring smooth integration with Wheelhouse methodology
• Manage initial screening and interviewing for new hires, conducting first-round interviews and presenting qualified candidates to the Director
• Create onboarding materials and processes that set new team members up for success

Managing Associate Director, Digital Advertising

Performance Marketing

• Contributes to the creation and leads implementation of bespoke digital media strategies for clients that drive business value and scale.
• Executes effective digital advertising tactics across platforms without oversight
• Accurately and efficiently implements new ads, copy, and campaigns
• Executes and maintains tracking parameters with precision
• Manages complex, multi-channel budget strategies and regular pacing
• Develops compelling data backed narratives for clients
• Seeks out projects and initiatives that lead to maximum performance impact
• Maintains subject matter expertise in core practice areas while striving to expand skillset
• Understands basic CRO and creative performance optimization tactics
• Contributes to development and implementation of measurement plans

Senior Paid Media Specialist

Analyst

• Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance using data science and technology
• Support multiple client accounts with SEO and content analysis
• Use AI-enhanced workflows to accelerate research and analysis tasks
• Enable our strategists to take on new clients and maintain quality standards
• Learn from senior team members to develop strategic thinking capabilities
• Conduct comprehensive keyword research using both traditional tools and AI assistance
• Create content briefs using our AI-driven processes and templates
• Analyze user testing videos and compile insights with AI support
• Develop monthly performance reports using our established AI-enhanced workflows
• Pull and analyze data from Google Analytics and Search Console
• Use AI tools effectively to accelerate research and analysis tasks
• Collaborate with strategists to ensure deliverables meet quality standards
• Support multiple client accounts alongside our senior Digital Strategy team members
• Follow and help refine our existing AI-assisted processes
• Gradually take on client-facing responsibilities as skills develop
• Build slides and presentations that effectively communicate data insights
• Conduct webpage audits and content analysis using SEO and UX best practices

Managing Associate Director, Digital Advertising

Senior Paid Media Specialist

Digital Strategy Analyst