Latch

Performance Marketing

• Own strategy, setup, and ongoing management of Google Ads and Meta campaigns for D2C acquisition
• Manage six-figure monthly budgets across platforms, optimizing for CAC, ROAS, and LTV
• Partner with creative and content teams to build and test high-performing ad copy and assets across static, video, and UGC-style formats
• Structure and run ongoing A/B experiments, including messaging, audience segmentation, offers, and landing page variations
• Monitor performance and share weekly insights, growth levers, and recommendations with stakeholders
• Implement and validate conversion tracking and attribution across GA, GTM, Meta Events Manager, etc.
• Stay ahead of performance marketing trends, creative best practices, and platform changes
• Collaborate with Product, CX, and Operations to ensure campaigns align with lifecycle and fulfillment realities

Growth Marketing Manager – Paid Search & Social