Director, Product Management, Consumer
Valon
Paid Media Specialist
Kindred Bravely
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 - $70,000 per year
Job Level
JuniorMid-Level
About the role
- Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok
- Oversee data feed management, ensuring accurate and optimized product listings for Google Shopping and other platforms
- Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency
- Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences
- Continuously test and iterate on ad creatives: including copy, visuals, formats, and hooks, to identify high-performing combinations that resonate with target audiences
- Use insights to refine creative direction and ensure alignment with brand goals and customer behavior
- Pair creative testing with structured experimentation across audience segmentation and bidding strategies to optimize performance, improve efficiency across funnel stages, and scale effective campaigns
- Stay ahead of industry trends, algorithm changes, and emerging platforms to ensure Kindred Bravely remains competitive in digital advertising
- Report on key performance metrics, providing actionable insights and strategic recommendations
- Work closely with cross-functional teams, including site experience, brand, and retention, to align paid media efforts with broader marketing initiatives
Requirements
- Bachelor's degree in a related field (e.g. Marketing, Communications, Business)
- 2+ years of experience in paid media advertising focusing on B2C eCommerce
- Hands-on experience building ads and managing campaigns within Meta Business Suite, Google Ads Manager, and other digital advertising platforms
- Direct experience executing and optimizing Google Search and Google Shopping campaigns, including hands-on data feed management and optimization
- Knowledge of performance marketing metrics, attribution models, and A/B testing
- Skilled working cross-functionally with the creative team drafting strategic briefs for paid advertising initiatives
- Ability to interpret data and translate insights into actionable strategies
- Familiarity with Shopify, GA4, or other eCommerce marketing tools is a plus
