Kindred Bravely

Performance Marketing

• Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok
• Oversee data feed management, ensuring accurate and optimized product listings for Google Shopping and other platforms
• Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency
• Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences
• Continuously test and iterate on ad creatives: including copy, visuals, formats, and hooks, to identify high-performing combinations that resonate with target audiences
• Use insights to refine creative direction and ensure alignment with brand goals and customer behavior
• Pair creative testing with structured experimentation across audience segmentation and bidding strategies to optimize performance, improve efficiency across funnel stages, and scale effective campaigns
• Stay ahead of industry trends, algorithm changes, and emerging platforms to ensure Kindred Bravely remains competitive in digital advertising
• Report on key performance metrics, providing actionable insights and strategic recommendations
• Work closely with cross-functional teams, including site experience, brand, and retention, to align paid media efforts with broader marketing initiatives

Paid Media Specialist