Kindred Bravely

Influencer Marketing

• Own creator sourcing, vetting, and relationship management across Instagram, TikTok, and other relevant platforms.
• Manage end-to-end gifting and seeding logistics, from product selection and shipping to follow-up and content tracking.
• Lead execution of paid influencer campaigns, including briefing, timeline management, and content review.
• Activate creators around key product launches, promotions, and seasonal moments to drive UGC and brand awareness.
• Own whitelisting execution in coordination with the paid media team.
• Support execution of pop-in retail activations, brand partnership events, and creator events, including logistics, on-site coordination, and post-event reporting.
• Stay current on creator trends, platform changes, and emerging voices in the maternity, parenting, and lifestyle space.
• Own daily operations of the affiliate program on Awin, including partner communication, link management, and promotional updates.
• Recruit and onboard new affiliate partners aligned with brand values and target audience.
• Monitor affiliate performance, identify attribution discrepancies, and escalate platform issues as needed.
• Analyze performance data across influencer and affiliate channels and deliver regular reporting with clear, actionable takeaways.
• Track key metrics including engagement rate, EMV, affiliate revenue, conversion rate, and new customer acquisition.
• Build and maintain dashboards or tracking documents to support ongoing program optimization.
• Use performance data to make recommendations on creator mix, commission structure, and campaign timing.

Influencer and Affiliate Specialist

Performance Marketing

• Serve as the strategic owner of the paid media function, setting the vision, strategy, and operating model across platforms including Meta, Google, TikTok, CTV, Podcast, and emerging channels, with full accountability for investment strategy, budget allocation, and business impact.
• Own and steward the paid media investment strategy and budget, making high-impact, data-driven decisions that balance growth, efficiency, and profitability.
• Build, lead, and scale a high-performing paid media team.
• Serve as a key cross-functional leader, driving alignment across planning, creative, retention, merchandising, finance, and executive teams.
• Act as the company-wide authority on paid media, guiding decision-making and advising senior leadership with recommendations.

Influencer and Affiliate Specialist

Senior Manager, Paid Media