VP of eCommerce & Digital Experience
Freebird
Director, Digital Commerce Experience
Clean Simple Eats
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteSalary
💰 $80,000 - $100,000 per year
Job Level
Lead
About the role
- The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience.
- This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey.
- This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency.
- The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance.
- Key Responsibilities: Site Strategy & Experience
- Own the end-to-end functionality and flow of the ecommerce site, ensuring an intuitive, frictionless shopping experience.
- Partner with the UI Designer to translate brand storytelling into seamless user journeys and optimized page layouts.
- Lead CRO initiatives including A/B testing, heatmapping, and funnel analysis to improve CVR, AOV, and revenue.
- Collaborate with marketing to align digital experience with campaigns, launches, and business objectives.
- Merchandising & Promotions:
- Manage merchandising strategy, including product hierarchy, collections, cross-sells, and on-site search.
- Partner cross-functionally with design, marketing, product, and operations to execute promotions.
- Monitor product detail page performance and collaborate on content optimization to improve add-to-cart and checkout rates.
- Site Operations & Development:
- Serve as the internal Shopify expert, overseeing day-to-day site operations and functionality.
- Manage relationship with external development agency to prioritize and implement new features, site fixes, and technical improvements.
- Partner with Analytics to ensure accurate tagging, tracking, and reporting for all site experiences.
- Drive innovation through new tools that enhance site experience and scalability.
- Team Leadership & Collaboration:
- Manage and mentor a team of two: the Ecommerce Specialist and App Developer.
- Share site performance insights and opportunities with leadership.
- Qualifications & Skills:
- 5+ years of experience in ecommerce site performance, merchandising, UX in a DTC or ecommerce environment.
- Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
- Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
- Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
- Experience managing agencies and internal teams.
- Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
- Excellent communication skills with ability to collaborate across functions and present insights to leadership.
- Salary: $80,000-100,000 annually
- Location: Remote or Hybrid, Utah preferred
- Position Type: Full-time
Requirements
- 5+ years of experience managing eCommerce site performance, merchandising, or UX within a DTC or eCommerce environment.
- Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
- Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
- Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
- Experience managing agencies and internal teams.
- Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
- Excellent communication skills with ability to collaborate across functions and present insights to leadership.
