Digital Marketing Specialist
MTM LLC
Salary
💰 CA$40,000 - CA$50,000 per year
Job Level
JuniorMid-Level
About the role
- In charge of end-to-end custom 3rd party eblasts including: requests, set up, proofing, launching, and reporting
- Manage Custom enewsletters, including building, proofing, launching, and reporting
- Responsible for digital event Marketing: page & form building, HTML and list creation, proofing, deployment and analysis; coordinating paid ads and weekly reporting; updating internal reporting documents
- Responsible for specialized lists in HubSpot and List Builder to support eMarketing for digital events, 3rd party eblasts, pay-per-lead campaigns, and list quotes
- Coordinate with paid social media teams to set up and execute campaigns as needed
- Support lead generation team with page building, forms, eBlasts, and internal and external reporting
- Responsible for client sponsored social media posts and reports
- Responsible for publishing sponsored articles on the website, including SEO updates
- Responsible for internal and external client reporting for managed programs, including weekly, monthly, quarterly, yearly breakdowns
- Continually assess, update, and make necessary changes to all operational SOPs related to the position
- Responsible for project management and updates to teams on managed programs
- Support with additional tasks and sales team requests as needed
Requirements
- 2+ years of experience working with email marketing
- Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
- Basic knowledge of HTML & CSS
- Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands
- Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable
- Post-secondary education in marketing, project management, business, or related field
- In a current marketing role
- Data-driven
- Highly organized
- Excellent attention to detail
- Efficient
- Ability to handle multiple tasks at any one time
- Customer focused
- Effective communication skills
- Enthusiasm and self-motivation
- Ability to work in a fast-paced environment
- Ability to work independently and with a team
