Associate Marketing Manager, Digital Marketing
Dexcom
CloudTableauWordPress
Digital Marketing Specialist
MTM LLC
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 - $75,000 per year
Job Level
JuniorMid-Level
About the role
- Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, and PPC, to drive brand awareness and lead generation
- Collaborate with the sales team to understand target markets and create marketing campaigns that align with sales goals and objectives
- Conduct market research to identify potential leads and assess customer needs to tailor marketing efforts effectively
- Manage and optimize digital advertising campaigns, monitoring performance metrics and making data-driven adjustments to maximize ROI
- Create engaging content for marketing collateral, including email campaigns, social media posts, and landing pages, to nurture leads throughout the sales funnel
- Assist in qualifying leads generated from digital marketing efforts, helping the sales team prioritize follow-up activities
- Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement
Requirements
- 2+ years of experience in digital marketing, with a focus on lead generation and sales support
- Proven track record in sales or a sales-related role is highly desirable
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, CRM software, email marketing tools)
- Strong understanding of SEO, PPC, content marketing, and social media strategies
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages
- Strong analytical skills with a data-driven approach to decision-making
- Ability to work collaboratively across teams and manage multiple projects simultaneously
