Operations Manager
Expedia Group
Email Operations Manager
Eight Sleep
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- As our Email Operations Manager, you’ll own the operational backbone of Eight Sleep’s lifecycle marketing efforts, ensuring our campaigns and automated flows with precision and impact.\n
- From implementation to reporting to process optimization, you’ll ensure our email marketing program not only runs smoothly but delivers measurable results.\n
- This role reports to the Director of Lifecycle Marketing.\n
- We are a mission-driven company, so passion for our work is key. This role spans four main areas:\n
- Implementation: Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality. Lead training for contractors/freelancers assisting with execution.\n
- Reporting: Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders.\n
- Technology: Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships.\n
- Process Optimization: Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency.\n
- What You’ll Do:\n
- Build and manage campaign and automated flow implementation from brief to launch\n
- QA and test emails across devices, browsers and clients to ensure compatibility and deliverability\n
- Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth\n
- Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR\n
- Build reporting systems to track campaign performance and customer engagement\n
- Partner with analytics/data teams to develop automated dashboards (Looker, etc.)\n
- Oversee lifecycle marketing tools, ensuring full integration and optimization\n
- Evaluate and recommend new technologies to improve efficiency and results\n
- Document processes and implement operational best practices
Requirements
- 2+ years of hands-on experience building emails in Klaviyo\n
- Experience in Litmus, Email on Acid or similar testing platforms\n
- Knowledge of HTML, CSS and adaptable email frameworks\n
- Understanding of CRM segmentation, personalization and A/B testing\n
- Proven track record of managing email/lifecycle marketing operations\n
- Excellent project management skills and attention to detail\n
- Ability to collaborate across marketing, creative, and technical teams\n
- Strong organizational skills and ability to manage multiple projects simultaneously
