Manage relationships with key contacts at regional grocery retailers and warehouse distributor accounts with a broker support network.
Prepare and customize sales presentations with retailer buyers and category managers to sell in new item innovation and discuss strategic promotional plans.
Analyze sales performance data, consumer loyalty and competitive insights to understand ROI and improve strategy and execution at each account.
Forecast anticipated monthly case volumes, including base, incremental and new items in partnership with demand planning.
Manage trade funding associated with promotional spending, in alignment with best plan promotional guidance, staying within budget annually.
Prepare clear, concise, storytelling presentations based on analytics in partnership with our business development team.
Build sales decks with supporting materials for customer meetings, including but not limited to sell-in stories, monthly business updates, sample shipments and line reviews using customer specific and syndicated data.
Perform administrative tasks such as new item set up forms, respond to internal billing inquiries, and conduct internal sales reporting for leadership.
Identify key shopper marketing opportunities and levers with retailers, work cross functionally to put digital support plans in place with retailers to drive additional sales
Requirements
Bachelor’s degree
Experience in consumer-packaged goods industry sales roles
Experience in directly calling on grocery retailer accounts
Experience managing budgets in TPM systems
Highly personable and an ability to forge strong professional relationships
Willingness to travel as needed for customer visits and internal meetings/gatherings