Head of Creative Strategy
OnHires
Head of Growth
Klay Media
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Lead
About the role
- Own and execute the growth strategy across paid search, paid social, email, SMS, and emerging channels.
- Launch and manage referral programs, partnerships, and cross-promotions to accelerate traffic and community growth.
- Identify and test new acquisition channels (LinkedIn, TikTok, communities, co-marketing).
- Manage the full campaign lifecycle: audience research, creative briefing, launch, optimization, and reporting.
- Collaborate with the Partnerships team to generate qualified sponsor leads and optimize funnels for traffic, clicks, and conversions.
- Build dashboards and reporting frameworks to measure ROI and share insights with leadership.
- Evaluate, hire, and manage agency or tech partners to support growth initiatives.
- Drive new product launches and initiatives (agency directory, paid memberships, marketplace features).
- Own budgets, forecasting, and spend efficiency to maximize ROI.
- Stay ahead of DTC/eComm trends and find creative ways to keep 1800D2C at the center of the industry conversation.
Requirements
- 4+ years in a growth, marketing, or acquisition role at a media, SaaS, or eCommerce-focused company.
- Strong hands-on skills: Paid media, landing page optimization, email marketing, SEO, etc.
- Data-driven mindset; fluent in analytics, tracking, and funnel metrics.
- Comfortable experimenting quickly, failing fast, and doubling down on what works.
- Passionate about eCommerce/DTC and plugged into the space.
- Hands-on experience with campaign management in Meta Ads Manager, Google Ads, TikTok, etc.
- Analytical mindset with strong comfort in Excel/Google Sheets, dashboards, and attribution models.
- Creative collaborator who can brief and iterate with design/social teams.
- Proven ability to thrive in a “builder” role: setting up systems, testing, and scaling from scratch.
- Strong communication and presentation skills; able to translate data into insights.
