Croud

Director of Planning

Croud

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $150,000 - $170,000 per year

Job Level

Lead

About the role

  • Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
  • Data-Driven Brand Building: Understand client’s business KPIs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based & disruptive media planning.
  • Deployment of Vision & Partnerships: Define a digital program's strategic vision, real operations and negotiate key partnerships to further the brand.
  • New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
  • Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
  • Examples will include: Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
  • Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
  • Creating compelling stories that are able to engage, enthuse and impel various audiences to clear shared action.
  • Reviewing, analyzing and helping teams to align brand experiences to marketing plans and drive measurable results.
  • Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
  • Oversee measurement and testing strategy across channels, driving constant improvements in performance
  • Lead strategic review of solution development; ensure experiences, technology and marketing are delivered on-strategy.
  • This role would sit within our US Management team and feed into teams internationally.
  • We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the business forward.
  • The successful candidate in this role as Director of Planning will report to the VP of Strategy & Planning and work closely with Croud’s Biddable team, Media Measurement Directors and VP of Client Leadership in the US.

Requirements

  • 5+ years of experience in strategy and planning or related field (including experience elevating campaign planning for executive-level stakeholders)
  • Extensive experience across digital, social and traditional media
  • Demonstrated ability to present to clients and sell-in ideas with senior stakeholders
  • Excellent communication and presentation skills, attention to detail
  • Experience managing a team
  • Exposure to big budgets and complex organizations (preferred)
  • Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, DV360 (preferred)
  • Representing at industry events and public speaking (preferred)
  • Experience in CPG and/or Multi Brand Retail (bonus)