Croud

Public Relations

• Develop and execute proactive PR strategies that raise brand awareness and align with business goals.
• Cultivate and maintain deep relationships with key journalists in marketing trades and business media.
• Draft high-impact press materials including releases, advisories, pitches, and bylines.
• Partner with US and global leadership, marketing, and product teams to identify newsworthy story angles.
• Activating and placing original research and intelligence in US media.
• Preparing executives for media opportunities, including messaging, talking points, and interview preparation.
• Pitching and securing earned panel and keynote opportunities.
• Monitoring and reporting on media coverage, using analytics to refine outreach.
• Supporting reactive, crisis, and internal communications when required.

PR and Communications Manager

Director

• Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
• Data-Driven Brand Building: Understand client’s business KPIs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based & disruptive media planning.
• Deployment of Vision & Partnerships: Define a digital program's strategic vision, real operations and negotiate key partnerships to further the brand.
• New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
• Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• Examples will include: Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
• Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
• Creating compelling stories that are able to engage, enthuse and impel various audiences to clear shared action.
• Reviewing, analyzing and helping teams to align brand experiences to marketing plans and drive measurable results.
• Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
• Oversee measurement and testing strategy across channels, driving constant improvements in performance
• Lead strategic review of solution development; ensure experiences, technology and marketing are delivered on-strategy.
• This role would sit within our US Management team and feed into teams internationally.
• We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the business forward.
• The successful candidate in this role as Director of Planning will report to the VP of Strategy & Planning and work closely with Croud’s Biddable team, Media Measurement Directors and VP of Client Leadership in the US.