Croud

Director

• Provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud.
• Responsible for growing our client’s business by creating strategies that connect insights to media activation to measurement.
• Expanding the agency's playbook to deliver media plans that deliver measurable results.
• Ensure strategy is deployed holistically across plans.
• Creating compelling narratives that are able to engage and persuade various audiences.
• Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable.
• Oversee measurement and testing strategy across channels, continuously optimizing investment decisions by translating performance data into clear actions regarding what to scale, shift, or stop across channels and campaigns.

Associate Director, S&P

Account Manager

• Delivering day-to-day implementation of Programmatic, Social, or Search campaigns across key clients within the channel team
• Overseeing project planning and budget management for accounts you manage
• Learning about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital media
• Aligning your media strategies with client business and marketing goals
• Understanding what performance is for clients, create performance forecasts and proactively run client planning sessions
• Ensuring client accounts follow Search, Social and/or Programmatic and Display best practice and that hygiene factors are monitored and managed accordingly
• Staying informed on the latest developments in the space and ensure clients are staying up-to-date
• Playing active role in defining best practice and scalable processes
• Assuming responsibility for day-to-day client budget management
• Advocating the client’s search and social strategy and support members of the team where required
• Providing campaign reporting and measurement of the effectiveness of campaigns
• Ensuring client’s reports are delivered on-time and accurately
• Completing any ad hoc reports or duties as required by the business’ needs
• Supporting team members to ensure campaign and operational delivery against client and internal KPIs
• Working with cross-functional teams to maintain a best-in-class product offering across our paid search and social management
• Leading the development of best practices and processes; build institutional knowledge of key functions
• Building relationships with Croud global teams, understand best practices, process and ways of working - implement in the US to better our proposition
• Lead the development of best practices and processes; build institutional knowledge for key functions
• Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels
• Establishing outstanding client service and communications
• Serving as first level of issue escalation for clients in managed channels
• Delivering exceptional and timely project management, communicated with the client
• Developing case studies in the form of Test and Learn pieces on a regular basis.
• Supporting business development by contributing to pitches and cross-selling Croud products to existing clients

Senior Account Manager, Biddable

Affiliate Manager

• Develop and maintain strong, long-term, mutually beneficial relationships with senior client stakeholders (C-suite or equivalent)
• Act as a senior strategic authority for performance- and search-led clients, translating specialist output into clear, commercial narratives for executive audiences
• Partner closely with senior search and performance leaders to challenge thinking, guide prioritisation and ensure paid search and SEO strategies align with wider business outcomes
• Proactively identify client needs and challenges, anticipating future requirements
• Lead and win client pitches and cross-sell opportunities within the Client Team, working closely with the wider triumvirate to ensure successful outcomes
• Deliver budget, revenue growth, profitability and client satisfaction across the portfolio in line with agreed commercial KPIs
• Act as the primary escalation point for all client issues, alongside the Exec sponsor
• Challenge client assumptions and provide confident strategic guidance on digital marketing strategy
• Drive client-centric solutions that deliver tangible business value
• Guide and mentor team members across the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers and wider specialist teams
• Remove roadblocks and facilitate effective internal collaboration
• Foster a high-performing, inclusive and collaborative team culture
• Ensure effective communication, coordination and knowledge-sharing across disciplines
• Influence team composition to best serve client needs
• Identify and address training and capability gaps within the Client Team
• Develop and execute strategic plans for client growth and business development
• Conduct regular performance reviews to identify optimisation and growth opportunities
• Analyse market trends and competitive landscapes to inform strategy
• Drive initiatives that improve revenue growth, profitability and client satisfaction
• Oversee all financial aspects of the Client Team in partnership with finance leads
• Manage budgeting, forecasting and invoicing
• Drive profitability and maximise margins across engagements
• Ensure long-term financial health and sustainability of the portfolio
• Use data to inform decision-making and track KPIs
• Ensure efficient, high-quality delivery against agreed KPIs
• Implement best practices and streamline processes
• Drive operational efficiency and compliance with agency policies
• Maintain open, transparent communication with the wider Croud business, including channel heads, Growth and Exec teams
• Contribute to agency-wide initiatives and strategic priorities
• Build strong, trusted relationships across all internal teams
• Be a champion of Croud's values and culture, fostering a positive and inclusive work environment.
• Represent Croud with integrity and professionalism both internally and externally.
• Drive continuous improvement within the agency based on client feedback.
• Contribute to the overall development of the agency's service offerings.

Managing Partner – Performance & Search-Led Portfolio

• Develop and maintain strong, long-term, mutually beneficial relationships with senior client stakeholders (C-suite or equivalent)
• Act as a senior strategic authority for performance- and search-led clients, translating specialist output into clear, commercial narratives for executive audiences
• Partner closely with senior search and performance leaders to challenge thinking, guide prioritisation and ensure paid search and SEO strategies align with wider business outcomes
• Proactively identify client needs and challenges, anticipating future requirements
• Lead and win client pitches and cross-sell opportunities within the Client Team, working closely with the wider triumvirate to ensure successful outcomes
• Deliver budget, revenue growth, profitability and client satisfaction across the portfolio in line with agreed commercial KPIs
• Act as the primary escalation point for all client issues, alongside the Exec sponsor
• Challenge client assumptions and provide confident strategic guidance on digital marketing strategy
• Drive client-centric solutions that deliver tangible business value
• Guide and mentor team members across the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers and wider specialist teams
• Remove roadblocks and facilitate effective internal collaboration
• Foster a high-performing, inclusive and collaborative team culture
• Ensure effective communication, coordination and knowledge-sharing across disciplines
• Influence team composition to best serve client needs
• Identify and address training and capability gaps within the Client Team
• Develop and execute strategic plans for client growth and business development
• Conduct regular performance reviews to identify optimisation and growth opportunities
• Analyse market trends and competitive landscapes to inform strategy
• Drive initiatives that improve revenue growth, profitability and client satisfaction
• Oversee all financial aspects of the Client Team in partnership with finance leads
• Manage budgeting, forecasting and invoicing
• Drive profitability and maximise margins across engagements
• Ensure long-term financial health and sustainability of the portfolio
• Use data to inform decision-making and track KPIs
• Ensure efficient, high-quality delivery against agreed KPIs
• Implement best practices and streamline processes
• Drive operational efficiency and compliance with agency policies
• Maintain open, transparent communication with the wider Croud business, including channel heads, Growth and Exec teams
• Contribute to agency-wide initiatives and strategic priorities
• Build strong, trusted relationships across all internal teams
• Be a champion of Croud's values and culture, fostering a positive and inclusive work environment.

Managing Partner – Performance, Search-Led Portfolio

• Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients.
• Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.
• With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.
• Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance.
• Set up, manage, and optimize performance-driven digital media campaigns.
• Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.
• Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.
• Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.
• Create reports and presentations that translate performance data into actionable insights for clients.
• Monitor emerging trends and technologies to recommend innovative solutions for clients.
• Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals.
• Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets.
• Support new business efforts by contributing to proposals and media strategies.
• Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies.
• Contribute to process improvements and team knowledge sharing to elevate overall performance.

Biddable Account Manager

• Lead a client portfolio and Croud offering in New York.
• Create a best in class client experience for the brands.
• Build trusted partnerships as the senior POC on daily account management.
• Shape media planning and presentations with cross-functional teams, including strategy and analytics.
• Develop and innovate product solutions for clients navigating their needs and industry standards.
• Participate in the US Management team, with potential international collaboration on a case-by-case basis.
• Provide direct feedback to improve client relationships.
• Maintain strong client relationships and health management through various means.

Director, Client Leadership

Performance Marketing

• Owning bidding strategy and optimisation to achieve KPIs, leveraging portfolio bidding and automation tools
• Maintaining best-in-class account hygiene and stay ahead of platform updates and technical changes
• Identifying and automating repetitive tasks using scripts and proprietary tools to improve efficiency and margins
• Leading creative strategy and testing, using data insights to drive campaign performance improvements
• Analysing performance data to deliver actionable insights tied to business KPIs and growth opportunities
• Supporting advanced measurement initiatives, including lift tests, incrementality testing, and privacy-led tracking changes
• Collaborating across Search and Social teams to deliver integrated, cohesive media strategies
• Developing business cases, case studies, and commercial recommendations to maximise client investment and growth
• Driving innovation through testing new platform features, betas, and emerging channel tactics
• Managing multiple priorities effectively while maintaining strong organisation and time management
• Mentoring junior team members through training, feedback, and technical guidance
• Presenting complex paid media strategies clearly to both clients and stakeholders, and responding to queries effectively
• Staying up to date with AI technologies and applying AI-driven tools to streamline workflows and improve efficiency