Croud

Account Manager

• The SEO Manager supports ongoing delivery and growth for clients.
• Set and implement client SEO strategy in tangent with the SEO Senior Managers & SEO Directors in order to drive real positive SEO outcomes for Croud clients
• Drive the implementation and development of client Account Development Plans (ADPs) and client strategy within your client portfolio in order to sustain and grow client performance
• Innovate new ideas, techniques, and new products suitable for the continuation and development of client strategy
• Drive client performance management activities across the team to include: optimization activities, innovation towards client performance, daily checks and best practice processes
• Ensure excellence and high-quality client implementation coming from the Croudie Network including but not limited to: editorial, optimization, and engine mirrors.
• Ensure briefs to the network are comprehensive and accurate, QA work is completed to a high degree
• Completing data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network.
• Identifying and troubleshooting anomalies within SEO data and taking corrective actions
• Deliver excellence in required communication and client service standards for each client as well as generally
• Contribute to internal training and development modules and delivery sessions as required.
• Everyone is responsible to deliver training modules internally to encourage shared learning across the SEO team
• Proactively identify workflow efficiencies to counter ineffective process within the team – new ways of working, continuous process improvement
• Proactively keep abreast of industry news and contribute suggestions as to how Croud can incorporate this into our methodologies to improve the department
• Contributing to and supporting Croud marketing activities
• Challenge and refine SEO practices and scalable processes using our Croudie Network
• Contribute to the internal case study process, delivering world class case studies showcasing Croud and our client’s shared success stories
• Contribute to the new business process, and pitching

SEO Account Manager

Business Development Rep

• Leading the development and execution of tailored business development strategies and campaigns, including researching and identifying prospective clients that align with broader commercial goals.
• Representing Croud at industry events, roundtables, and key networking opportunities, strengthening the agency’s visibility and reputation in-market
• Managing opportunities from qualified lead through to pitch, including negotiation and contract close where required
• Collaborating with internal stakeholders to craft compelling proposals and pitches that clearly articulate Croud’s value and differentiation
• Partnering with the marketing and channel teams to ensure cohesive messaging and high-impact campaigns targeting key verticals
• Tracking industry trends and introducing innovative solutions to strengthen sales conversations and thought leadership
• Leveraging bespoke case studies, client success stories and thought leadership materials through collaboration with PR and communications teams to share stories of innovation, product launches and data-led insights, helping position Croud as a trusted partner in the market
• Regularly reporting on pipeline performance, opportunity progression, and market insights to senior stakeholders
• Maintaining accurate, timely CRM records to ensure visibility across teams and informing reporting and forecasting
• Regularly updating the lead generation tracker, monitoring personal KPIs related to new conversations, events attended, meetings/calls, and generated opportunities

Business Development Manager

• Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns
• Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
• Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others
• Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting
• Establish strategies to deliver results against client goals and KPIs
• Build and maintain strong relationships with clients, vendors, and internal stakeholders
• Support business development by contributing to pitches and cross-selling Croud products to existing clients
• Create and deliver flawless client-facing reports, based on accurate data and insightful analysis
• Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
• Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients
• Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.

Biddable Account Manager, Programmatic

Director

• Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
• Data-Driven Brand Building: Understand client’s business KPIs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based & disruptive media planning.
• Deployment of Vision & Partnerships: Define a digital program's strategic vision, real operations and negotiate key partnerships to further the brand.
• New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
• Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• Examples will include: Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
• Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
• Creating compelling stories that are able to engage, enthuse and impel various audiences to clear shared action.
• Reviewing, analyzing and helping teams to align brand experiences to marketing plans and drive measurable results.
• Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
• Oversee measurement and testing strategy across channels, driving constant improvements in performance
• Lead strategic review of solution development; ensure experiences, technology and marketing are delivered on-strategy.
• This role would sit within our US Management team and feed into teams internationally.
• We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the business forward.
• The successful candidate in this role as Director of Planning will report to the VP of Strategy & Planning and work closely with Croud’s Biddable team, Media Measurement Directors and VP of Client Leadership in the US.

Director of Planning

Public Relations

• Develop and execute proactive PR strategies that raise brand awareness and align with business goals.
• Cultivate and maintain deep relationships with key journalists in marketing trades and business media.
• Draft high-impact press materials including releases, advisories, pitches, and bylines.
• Partner with US and global leadership, marketing, and product teams to identify newsworthy story angles.
• Activating and placing original research and intelligence in US media.
• Preparing executives for media opportunities, including messaging, talking points, and interview preparation.
• Pitching and securing earned panel and keynote opportunities.
• Monitoring and reporting on media coverage, using analytics to refine outreach.
• Supporting reactive, crisis, and internal communications when required.

SEO Account Manager

Business Development Manager

Biddable Account Manager, Programmatic

Director of Planning

PR and Communications Manager