Croud

Account Executive

• Lead paid media strategy across accounts, ensuring alignment with client business goals.
• Apply Croud’s paid media proposition in a tailored, results-driven way.
• Identify growth opportunities through new channels, innovations, and platform updates.
• Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
• Build strong, senior client relationships and act as their strategic advisor.
• Lead strategic planning, performance reviews, and growth conversations.
• Proactively identify and pitch organic growth opportunities that deliver client value.
• Anticipate challenges and manage expectations with clarity and professionalism.
• Manage, mentor, and empower a team of paid media specialists.
• Set clear goals, delegate effectively, and support team development.
• Ensure smooth execution, optimization, and reporting of all campaigns.
• Manage budgets with accuracy and accountability to drive ROI.
• Set and track KPIs that align with client objectives and commercial outcomes.

PPC Account Director

Digital Marketing

• Campaign Management: Setting up, launching, and managing programmatic display campaigns
• Keeping an eye on campaign results to make sure we are on track to hit client goals
• Learning to use industry-leading platforms such as DV360 and The Trade Desk to deliver campaigns
• Helping the team analyze campaign data to spot trends, challenges, and successes
• Writing clear instructions (briefs) for tasks given to the Croudie Network
• Checking work completed by our Croudie Network to ensure it is accurate
• Assisting the team with ad-hoc requests from clients or other teams within the agency
• Learning and using the high standards of communication and service we provide to all clients

Digital Marketing Executive

• Lead paid media strategy across accounts, ensuring alignment with client business goals.
• Apply Croud’s paid media proposition in a tailored, results-driven way.
• Identify growth opportunities through new channels, innovations, and platform updates.
• Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
• Build strong, senior client relationships and act as their strategic advisor.
• Lead strategic planning, performance reviews, and growth conversations.
• Proactively identify and pitch organic growth opportunities that deliver client value.
• Anticipate challenges and manage expectations with clarity and professionalism.
• Manage, mentor, and empower a team of paid media specialists.
• Set clear goals, delegate effectively, and support team development.
• Encourage continuous learning and knowledge sharing across platforms and clients.
• Ensure smooth execution, optimization, and reporting of all campaigns.
• Manage budgets with accuracy and accountability to drive ROI.
• Champion the use of Croud’s tools, automation, and proprietary tech for efficiency.
• Set and track KPIs that align with client objectives and commercial outcomes.
• Translate data into clear insights and impactful client recommendations.
• Manage forecasting, billing, and profitability for accounts.
• Build strong media partner relationships (e.g., Google, Meta) and contribute to new business pitches.

Manager

• Leading day-to-day analytics delivery across key client accounts, owning outputs from brief to delivery
• Owning regular reporting cycles (weekly, monthly, quarterly), ensuring work is accurate, insightful and clearly linked to creative performance
• Delivering deep-dive analyses, effectiveness reports and project-based insight work
• Translating complex data into clear, compelling narratives and recommendations clients can act on
• Building, maintaining and evolving dashboards (e.g. Datorama, Tableau) for clients and internal teams
• Ensuring data quality, consistency and best-practice visualisation across all reporting
• Applying creative effectiveness and social measurement frameworks across platforms such as Meta, TikTok, Snap and Pinterest
• Identifying performance patterns, drivers of success and opportunities to optimise creative output
• Acting as a trusted analytics partner to clients, confidently walking them through results, implications and next steps
• Collaborating closely with Strategy, Creative, Media and Client teams to embed analytics into planning and optimisation
• Supporting new business, pitches, case studies and occasional research or thought-leadership projects

Senior Data & Insights Manager – Social

Account Manager

• Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients
• Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.
• With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.
• Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance
• Set up, manage, and optimize performance-driven digital media campaigns.
• Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.
• Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.
• Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.
• Create reports and presentations that translate performance data into actionable insights for clients.
• Monitor emerging trends and technologies to recommend innovative solutions for clients.
• Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals.
• Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets.
• Support new business efforts by contributing to proposals and media strategies.
• Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies.
• Contribute to process improvements and team knowledge sharing to elevate overall performance.

Senior Biddable Account Manager

• Delivering the day-to-day implementation of retail media campaigns for key clients, ensuring performance is optimised to meet targets
• Responsible for the day-to-day management of client budgets, ensuring accurate pacing and financial hygiene
• Utilising industry-leading platforms such as Amazon Ads, Skai, Google Analytics, and Amazon Marketing Cloud to execute and measure campaigns
• Responsible for ensuring that all of your client accounts adhere to retail media best practice, monitoring and managing all hygiene factors
• Providing comprehensive campaign reporting and measurement on the effectiveness of all activity
• Ensuring all client reports are delivered on-time and to a high standard of accuracy
• Analysing campaign data to identify key insights, trends, and opportunities for performance improvement
• Sharing learnings and results with the wider Retail Media, Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies
• Shape retail media best practices and create scalable, efficient processes to support the team’s growth
• Stay ahead of the curve on new market tools, platforms, and retail media opportunities to enhance client strategies and our product offering
• Delegate and manage tasks through the Croudie Network to ensure efficient and high-quality delivery
• Share insights on industry trends and innovations with the wider team, fostering a culture of continuous learning and innovation

Retail Media Account Manager

• Delivering the day-to-day implementation of retail media campaigns for key clients, ensuring performance is optimised to meet targets
• Responsible for the day-to-day management of client budgets, ensuring accurate pacing and financial hygiene
• Utilizing industry-leading platforms such as Amazon Ads, Skai, Google Analytics, and Amazon Marketing Cloud to execute and measure campaigns
• Responsible for ensuring that all of your client accounts adhere to retail media best practice, monitoring and managing all hygiene factors
• Providing comprehensive campaign reporting and measurement on the effectiveness of all activity
• Ensuring all client reports are delivered on-time and to a high standard of accuracy
• Analyzing campaign data to identify key insights, trends, and opportunities for performance improvement
• Sharing learnings and results with the wider Retail Media, Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies
• Shape retail media best practices and create scalable, efficient processes to support the team’s growth
• Stay ahead of the curve on new market tools, platforms, and retail media opportunities to enhance client strategies and our product offering
• Delegate and manage tasks through the Croudie Network to ensure efficient and high-quality delivery
• Share insights on industry trends and innovations with the wider team, fostering a culture of continuous learning and innovation