Croud

Account Manager

• Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients.
• Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.
• With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.
• Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance.
• Set up, manage, and optimize performance-driven digital media campaigns.
• Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.
• Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.
• Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.
• Create reports and presentations that translate performance data into actionable insights for clients.
• Monitor emerging trends and technologies to recommend innovative solutions for clients.
• Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals.
• Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets.
• Support new business efforts by contributing to proposals and media strategies.
• Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies.
• Contribute to process improvements and team knowledge sharing to elevate overall performance.

Biddable Account Manager

Director

• Lead a client portfolio and Croud offering in New York.
• Create a best in class client experience for the brands.
• Build trusted partnerships as the senior POC on daily account management.
• Shape media planning and presentations with cross-functional teams, including strategy and analytics.
• Develop and innovate product solutions for clients navigating their needs and industry standards.
• Participate in the US Management team, with potential international collaboration on a case-by-case basis.
• Provide direct feedback to improve client relationships.
• Maintain strong client relationships and health management through various means.

Director, Client Leadership

Performance Marketing

• Owning bidding strategy and optimisation to achieve KPIs, leveraging portfolio bidding and automation tools
• Maintaining best-in-class account hygiene and stay ahead of platform updates and technical changes
• Identifying and automating repetitive tasks using scripts and proprietary tools to improve efficiency and margins
• Leading creative strategy and testing, using data insights to drive campaign performance improvements
• Analysing performance data to deliver actionable insights tied to business KPIs and growth opportunities
• Supporting advanced measurement initiatives, including lift tests, incrementality testing, and privacy-led tracking changes
• Collaborating across Search and Social teams to deliver integrated, cohesive media strategies
• Developing business cases, case studies, and commercial recommendations to maximise client investment and growth
• Driving innovation through testing new platform features, betas, and emerging channel tactics
• Managing multiple priorities effectively while maintaining strong organisation and time management
• Mentoring junior team members through training, feedback, and technical guidance
• Presenting complex paid media strategies clearly to both clients and stakeholders, and responding to queries effectively
• Staying up to date with AI technologies and applying AI-driven tools to streamline workflows and improve efficiency

Paid Media Manager – Japanese/Korean Speaking

• Provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud.
• Grow our client’s business by creating strategies that connect insights to media activation to measurement.
• Expand the agency's playbook to deliver media plans that deliver measurable results.
• Define a digital program's strategic vision, and carry that vision through real tactics across media channels.
• Facilitate effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients.
• Identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together.
• Lead cross-channel media planning across 5-6 priority initiatives throughout the year.
• Create compelling narratives that engage and persuade various audiences.

Director, S&P

• This is a client-facing, front-line management role for a cross channel, highly intelligent, charismatic and creative thinking leader who is passionate about digital marketing and specifically programmatic and paid social.
• The successful candidate will demonstrate account and channel leadership, strive for repeatable success and have a desire to question everything in pursuit of operational and client service excellence.
• They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
• As an Account Manager, the ideal candidate will have a responsibility to manage and mentor associates, autonomously lead client relationships, provide social and search expertise, and contribute to department and channel best practices.
• The ideal candidate will work in Programmatic & Paid Social primarily, planning, creating, managing, and optimizing paid advertising campaigns across various social platforms.
• Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns.
• Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team.
• Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others.
• Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting.
• Establish strategies to deliver results against client goals and KPIs.
• Build and maintain strong relationships with clients, vendors, and internal stakeholders.
• Support business development by contributing to pitches and cross-selling Croud products to existing clients.
• Create and deliver flawless client-facing reports, based on accurate data and insightful analysis.
• Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs.
• Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients.
• Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.

Biddable Account Manager

Director, Client Leadership

Paid Media Manager – Japanese/Korean Speaking

Paid Media Manager – Japanese/Korean Speaking

Director, S&P

Biddable Account Manager – Programmatic