Klay Media

Growth Marketing

• Own and execute the growth strategy across paid search, paid social, email, SMS, and emerging channels.
• Launch and manage referral programs, partnerships, and cross-promotions to accelerate traffic and community growth.
• Identify and test new acquisition channels (LinkedIn, TikTok, communities, co-marketing).
• Manage the full campaign lifecycle: audience research, creative briefing, launch, optimization, and reporting.
• Collaborate with the Partnerships team to generate qualified sponsor leads and optimize funnels for traffic, clicks, and conversions.
• Build dashboards and reporting frameworks to measure ROI and share insights with leadership.
• Evaluate, hire, and manage agency or tech partners to support growth initiatives.
• Drive new product launches and initiatives (agency directory, paid memberships, marketplace features).
• Own budgets, forecasting, and spend efficiency to maximize ROI.
• Stay ahead of DTC/eComm trends and find creative ways to keep 1800D2C at the center of the industry conversation.

Head of Growth