Creative Strategy & Storytelling: Craft visual + verbal identity for every product; champion consistency across all touchpoints.
Collaboration with Product Development: Partner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets.
Leadership & Mentorship: Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators. Drive weekly feedback loops, OKRs, and loud Slack celebrations.
Asset Production & E-commerce Optimization: Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.
Data-Driven Experimentation: Plan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints.
Systems & Scaling: Implement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200.
Requirements
4+ years leading creative for an e-commerce or CPG brand.
Fluent visual communicator — able to convey core messages through static, motion, and interactive creative.
Portfolio of Amazon & DTC wins and clear performance metrics.
Mastery of Adobe CC; strong photo/video production chops.
Proven A/B testing & KPI reporting experience.
Stellar communicator — can pitch ideas to execs & juniors alike.