Technical Product Manager, Apps
Company Vitals
Job Level
Mid-LevelSenior
About the role
- Own Ollie’s GEO and SEO strategy, developing a roadmap that increases brand visibility and conversion across both traditional and AI-powered search experiences.
- Optimize Ollie’s presence on AI-powered platforms like Google SGE, Perplexity, ChatGPT, and others, including prompt testing, source attribution strategies, and content structuring to improve inclusion and positioning.
- Conduct keyword and intent research that maps to evolving consumer behaviors across engines (typed queries, conversational prompts, voice search, etc.).
- Identify high-impact content and structural opportunities to improve how Ollie appears in zero-click answers, summaries, featured snippets, and AI recommendations.
- Collaborate with Brand, Product, and Data & Analytics teams to ensure every piece of content is structured for both human readability and machine discoverability, balancing tone with taxonomy.
- Partner with Data & Analytics, Product, and Engineering to improve site architecture, internal linking, structured data, and crawlability to support scalable organic growth.
- Design and execute test-and-learn programs to evaluate performance across traditional and generative search ecosystems.
- Monitor performance and emerging trends using a blend of SEO platforms and AI-specific tools and platforms. Advise Ollie on relevant tool stack.
- Forecast and report on KPIs including organic traffic, contribution to new customer acquisition, and share of brand mentions across AI-generated outputs.
- Stay ahead of the curve on how consumer search behaviors and platforms are evolving, and help Ollie evolve with them.
Requirements
- You possess 4–6+ years of hands-on SEO experience, ideally at a DTC e-commerce brand or digital-first business with proven results.
- You have a seep understanding of SEO fundamentals: technical, content, and strategic.
- You have emerging expertise or strong curiosity around Generative Engine Optimization and how AI search is reshaping the digital landscape.
- You are familiar with platforms like Perplexity, Google SGE, Bing Copilot, and ChatGPT, and a POV on how brands can show up credibly within them.
- You have experience with SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog) and an experimental mindset toward newer GEO testing tools.
- You have experience with multiple domain management and migration.
- You have strong communication skills; you are able to translate complex technical insights into clear priorities for creative and product teams.
- You are analytical and business-minded; you care about rankings and results, and you measure success by contribution to growth.
- You are energized by Ollie’s mission to transform pet health through better food, science, and data, and ready to help more pet parents discover that story.
