Marketing and Member Engagement Manager
Silvur
Senior Digital Marketing Specialist
Kemper
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $77,100 - $128,500 per year
Job Level
Senior
About the role
- Manage 25+ lead vendor relationships for Kemper Auto’s in-house agencies
- Launch, scale, and optimize campaigns across calls (in-bound/out-bound), web leads, and digital platforms
- Adjust bids, budgets, and target filters to maximize ROI
- Manage allotted lead purchasing budget
- Validate lead vendor invoicing
- Track and report on KPIs (CPL, CPA, conversion rate, ROI) weekly/monthly
- Identify underperforming channels and implement corrective actions
- Test new digital traffic sources and distribution strategies
- Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives
- Collaborate with Legal for contract execution
- Attend national insurance/marketing conferences for vendor development and occasionally attend company-led marketing events
- Ensure compliance with TCPA, CMS, and insurance-specific regulations
- Maintain lead quality and vendor compliance standards
- Position alternative distribution as a primary revenue growth driver
Requirements
- 5+ years of experience with insurance sales, digital marketing, performance marketing, or lead generation bids, specifically within the P&C Industry
- Proven track record of managing multi-channel lead generation campaigns (calls, transfers, referrals, web leads, affiliate/vendor marketing)
- Hands-on experience with budget optimization, bid management, and ROI-driven campaign scaling
- Experience managing 20+ third-party vendors, affiliates, or partner networks simultaneously
- Skilled in negotiating contracts, validating invoices, and holding vendors accountable to quality and compliance standards
- Ability to build strong vendor relationships through conference networking and ongoing collaboration
- Strong analytical background with deep knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization
- Experience with data dashboards, marketing analytics tools, and reporting for leadership
- Capable of identifying underperforming sources and implementing corrective actions quickly
- Familiarity with TCPA, CMS, and insurance/financial marketing regulations
- Experience partnering with Legal and Compliance teams to ensure campaign integrity
- History of implementing quality assurance checks across digital and vendor channels
- Demonstrated experience managing $5M+ annual marketing budgets
- Sponsorship is not accepted for this opportunity
