Digital Marketing

• Manage 25+ lead vendor relationships for Kemper Auto’s in-house agencies
• Launch, scale, and optimize campaigns across calls (in-bound/out-bound), web leads, and digital platforms
• Adjust bids, budgets, and target filters to maximize ROI
• Manage allotted lead purchasing budget
• Validate lead vendor invoicing
• Track and report on KPIs (CPL, CPA, conversion rate, ROI) weekly/monthly
• Identify underperforming channels and implement corrective actions
• Test new digital traffic sources and distribution strategies
• Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives
• Collaborate with Legal for contract execution
• Attend national insurance/marketing conferences for vendor development and occasionally attend company-led marketing events
• Ensure compliance with TCPA, CMS, and insurance-specific regulations
• Maintain lead quality and vendor compliance standards
• Position alternative distribution as a primary revenue growth driver

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