Kadence

Product Marketing Director

Kadence

full-time

Posted on:

Origin:  • 🇺🇸 United States • Utah

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Job Level

Lead

Tech Stack

SaltStack

About the role

  • Define and own GTM strategy - developing positioning, personas, competitive frameworks, and go-to-market playbooks.
  • Lead product launches end-to-end - creating messaging, enablement tools, training programs, and sales support assets.
  • Build market and competitive intelligence - track customer needs, industry trends, and competitor activity, translate insights into actionable strategies.
  • Partner cross-functionally with product, sales, and customer success to ensure launches align with customer needs and accelerate adoption.
  • Measure your impact - set and monitor performance metrics (pipeline, win rates, expansion), and continuously iterate based on results.

Requirements

  • Proven experience in B2B SaaS product marketing at early growth stage startups.
  • A track record of building GTM foundations (personas, ICPs, launch frameworks) from the ground up.
  • A hands-on operator who writes messaging, builds decks, runs launches, and isn’t afraid to roll up their sleeves.
  • Strong storyteller with a data-first mindset; able to translate insights into clarity and action.
  • Proven ability to influence across product, sales, customer success, and leadership without formal authority.
  • Bachelor’s in Marketing, Business, or related field; MBA is a plus.