Digital Marketing Manager
Kadence
SaltStack
Partner Marketing Lead
Anrok
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $180,000 - $215,000 per year
Job Level
Senior
Tech Stack
SaltStack
About the role
- Own the partner marketing strategy to generate awareness and pipeline through accounting firms and integration partners.
- Create partner-specific marketing content and assets including sales collateral, case studies, co-branded materials, and landing pages.
- Design and manage partner lifecycle marketing campaigns using automation tools (HubSpot, Salesforce, UnifyAI) to nurture and convert prospects.
- Establish quarterly lead and pipeline goals, track performance, and report to leadership and cross-functional teams.
- Partner closely with Sales and Partnerships to ensure campaigns translate into opportunities and revenue.
- Measure, optimize, and communicate results of all partner campaigns to keep both internal stakeholders and partners motivated.
- Manage end-to-end campaign execution, from messaging and creative to reporting and iteration.
Requirements
- 5+ years of GTM experience, including time in a customer-facing role such as sales, partner management, or account management.
- Proven track record of meeting or exceeding sales/revenue targets through partner-driven marketing.
- Direct experience creating partner-specific content such as sales collateral, co-branded materials, landing pages, and case studies.
- Experience working with accounting firms and finance teams (strongly preferred).
- Demonstrated success developing joint marketing plans and executing multi-touch campaigns that drove pipeline.
- Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, Outreach).
- Strong analytical ability to measure, analyze, and report on campaign performance.
- Effective communicator, able to adapt messaging for different audiences (partners, sales, leadership).
