Digital Marketing Manager

Kadence

full-time

Posted on: 8/22/2025

Origin: • 🇺🇸 United States • California, Utah

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Mid-LevelSenior

SaltStack

About the role

We’re looking for a results-driven Digital Marketing Manager to lead and execute our digital marketing efforts across paid media channels. Manage campaigns across Google Ads and LinkedIn Ads, and play a crucial role in generating organic demand through Google SEO (and AIO) and fueling our revenue pipeline. Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning end-to-end campaign workflows from audience targeting and creative briefing to reporting. Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage. Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC. Identify and manage partnerships with publishers that target HR, People Ops, and workplace leadership audiences. Coordinate placements in high-performing listicles, advertorials, and paid content hubs. Optimize partner content to align with SEO (and AIO), brand voice, and CTA objectives. Track and report on partner performance and ROI of each placement. Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager. Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy.

3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships. Deep experience managing Google Ads and LinkedIn Ads for B2B brands. Strong understanding of demand generation KPIs and attribution frameworks. Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms. Excellent project management skills, able to juggle multiple campaigns and deadlines. Strong communicator with a collaborative, proactive approach.