Growth Marketing

• Act as day-to-day account lead for a flagship fashion retail client, sitting at the intersection of leadership, communication, service, and campaign performance
• Work alongside a sister agency to service the client and execute paid digital media strategy across Google, Programmatic (DV360), and Paid Social
• Forecast, identify growth opportunities, perform data analysis, and lead team to exceed client KPIs and grow business
• Collaborative planning, strategic and tactical implementation, monitoring, optimization, analysis, and reporting as part of a large team
• Guide client conversations and brainstorms, provide insights, and create compelling reports with client services
• Serve as the client’s main point of contact, set expectations, and manage the team
• Daily management of paid digital media campaigns and budgets, improving metrics like ROAS, revenue, CPC, and conversion rates
• Leverage real-time data dashboards and reporting tools to communicate campaign performance and create roadmaps
• Analyze performance data and provide synthesis, interpretation, and action plans; establish benchmarks and recommend tests
• Prepare reports and present results to clients and management; maintain up-to-date knowledge of ad network best practices and betas
• Build effective client relationships; gather consumer, competitor, and market data; build and maintain test-and-learn environments; test against benchmarks each quarter

Cross-Channel Growth Director, Retail Brand

Director, D2C Growth & Innovation

Strategic Growth Manager

Growth Marketing Manager

Freelance Platform Growth Partner

Enterprise Growth Director