JAAQ

Community Lead, Social

JAAQ

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

Swift

About the role

  • Lead daily community management across JAAQ’s social platforms, ensuring interactions reflect JAAQ’s tone-of-voice with wit, empathy, and care
  • Monitor conversations across third-party platforms (Reddit, forums, emerging spaces) to identify opportunities to join cultural conversations
  • Analyse community data and feedback to report actionable insights informing broader social and community strategy
  • Manage crisis situations and ensure swift, effective support for community members
  • Define, evolve, and champion community guidelines, rules of engagement, and tone-of-voice standards
  • Proactively identify cultural moments and position JAAQ as a trusted, authentic voice in mental health conversations
  • Establish new ways to broadcast JAAQ content drops and grow advocacy
  • Partner with Head of Social and marketing to align community activity with campaigns and publishing calendars
  • Share learnings and insights with creative, content, and product teams to reflect community sentiment across the business
  • Develop innovative ways to activate the community beyond comments and DMs into advocacy and grassroots participation
  • Experiment with new formats, approaches, and platforms to drive engagement and growth
  • Act as the community “north star,” setting empathy-driven engagement standards and supporting junior colleagues

Requirements

  • Deep understanding of social media
  • Genuine passion for culture
  • Ability to bring wit and empathy into every interaction
  • Experience leading daily community management across social platforms and DMs
  • Experience monitoring third-party platforms (Reddit, forums, emerging spaces)
  • Ability to analyse community data and social media metrics and report actionable insights
  • Crisis management skills to handle issues and provide support
  • Ability to define and champion community guidelines, rules of engagement, and tone-of-voice
  • Experience identifying cultural moments and positioning brand voice authentically
  • Ability to align community activity with campaigns and publishing calendars
  • Experience sharing learnings with creative, content, and product teams
  • Ability to develop and test new formats and engagement approaches
  • Mentoring or supporting junior team members
  • High energy and high standards
  • Meticulous attention to detail
  • Ability to juggle tasks and re-prioritise at pace
  • Adaptable, roll-up-your-sleeves mindset
  • Strong organisational skills and love for completing tasks