VP of Marketing
OVERJET
SaltStack
Job Level
Lead
About the role
- PursueCare: mission-driven, patient-focused telemedicine addiction recovery and pharmacy services
- Marketing Director shapes and executes overall marketing strategy for addiction treatment sector
- Work closely with partnership development to target healthcare systems, hospitals, health plans, and community health organizations
- Develop, coordinate, and execute digital marketing campaigns targeting patients and health partners
- Lead in-app and digital marketing campaigns and remarketing to prospective and lapsed patients
- Create physical and digital marketing collateral for partnership development and sales presentations
- Develop tailored messaging for Medicaid populations and individuals affected by social determinants of health
- Write, edit, and proof web content, social media posts, blogs, advertising materials, and press releases
- Conduct market research to identify trends and opportunities in digital health and addiction treatment
- Maintain consistent messaging and reputation across channels and oversee organization-wide online marketing initiatives
- Assess performance metrics to measure reputation and return on investment
- Manage and grow a marketing team, fostering creativity, innovation, and accountability
Requirements
- Bachelors degree in marketing, business, or a related field
- 3+ years of experience in marketing within the healthcare, digital health, telemedicine, or addiction treatment sectors
- History of collaboration with sales and partnership development teams to drive growth
- In-depth knowledge of the Medicaid market and understanding of challenges and opportunities in addiction treatment
- Ability to develop and execute marketing strategies that engage target populations facing access to care barriers
- Hands-on leadership approach suitable for a startup environment
- Excellent verbal and written communication skills
- Strong design sense and experience designing advertising campaigns
- Exceptional organizational skills
- Drive to take ownership and meet professional obligations
- Ability to prioritize projects without compromising quality
- Belief in healthcare reform through innovative solutions
