PursueCare

Chief Marketing Officer

• PursueCare: mission-driven, patient-focused telemedicine addiction recovery and pharmacy services
• Marketing Director shapes and executes overall marketing strategy for addiction treatment sector
• Work closely with partnership development to target healthcare systems, hospitals, health plans, and community health organizations
• Develop, coordinate, and execute digital marketing campaigns targeting patients and health partners
• Lead in-app and digital marketing campaigns and remarketing to prospective and lapsed patients
• Create physical and digital marketing collateral for partnership development and sales presentations
• Develop tailored messaging for Medicaid populations and individuals affected by social determinants of health
• Write, edit, and proof web content, social media posts, blogs, advertising materials, and press releases
• Conduct market research to identify trends and opportunities in digital health and addiction treatment
• Maintain consistent messaging and reputation across channels and oversee organization-wide online marketing initiatives
• Assess performance metrics to measure reputation and return on investment
• Manage and grow a marketing team, fostering creativity, innovation, and accountability

Marketing Director

Therapist

• Provide telehealth counseling for substance use disorder (SUD) and mental health via PursueCare’s platform and EHR.
• Develop and implement individualized treatment plans and facilitate case conferencing and consultations.
• Administer or review validated assessments to inform treatment strategies.
• Collaborate with interdisciplinary team members, operations staff, partnering providers, and referral sources to ensure comprehensive patient care.
• Maintain accurate and timely EHR documentation supporting billed CPT codes and treatment outcomes.
• Assess and intervene in crisis situations, provide resources and referrals, and advocate for patients.
• Conduct sessions from a professional, private, distraction-free environment to uphold patient privacy and comfort.

Marketing Director

Therapist, Mental Health and Substance Use Disorder