Senior Manager, Customer Centricity – Business Cards & Payments
Capital One
Campaigns Manager
Iterable
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $108,000 - $170,000 per year
Job Level
Mid-LevelSenior
About the role
- Generate a consistent and predictable pipeline from the existing customer base through targeted, full-funnel marketing campaigns.
- Shorten the sales cycle and improve close rates for strategic new business opportunities by executing high-touch, 1:1 ABM programs.
- Contribute to the development of high-level campaign strategies and effectively present plans to stakeholders to secure buy-in and ensure alignment.
- Act as a key marketing partner for Sales and Customer Success on target accounts, ensuring programs are collaborative and meet their needs.
- Translate campaign strategies into detailed execution plans for cross-functional teams, outlining deliverables, timelines, and messaging to ensure a successful rollout.
Requirements
- Relevant experience in B2B marketing, with demonstrated experience in either Account-Based Marketing (ABM) or customer lifecycle/expansion marketing.
- A proven track record of successfully planning, executing, and measuring programs that generate qualified leads, pipeline, or revenue.
- A strong understanding of the B2B SaaS sales cycle and an ability to align marketing efforts with sales and customer success objectives.
- Excellent communication skills, with experience collaborating effectively with sales teams and presenting campaign plans and results.
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and the ability to use data to make informed decisions and optimize campaign performance.
- A highly collaborative mindset and a history of building strong, trusted relationships with cross-functional teams.
- Are self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.
Benefits
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Account-Based MarketingB2B marketingcustomer lifecycle marketingcampaign strategy developmentlead generationpipeline managementcampaign executiondata analysisperformance measurement
Soft skills
communicationcollaborationrelationship buildingself-motivationproactivityadaptabilitypresentation skillsstrategic thinking
