Head of CRM
Sunday
Email Marketing Manager
Internova Travel Group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $49,183 - $80,691 per year
Job Level
Mid-LevelSenior
About the role
- Lead the strategy, execution, and optimization of Andrew Harper’s robust email program
- Oversee more than 300 annual campaigns, including remarketing flows and partner marketing campaigns generating over $200k in annual revenue
- Serve as the subject-matter expert for email marketing across the organization, ensuring campaigns support broader goals of member engagement, growth, retention, and partner value
- Develop and own the email marketing strategy, aligning campaigns with Andrew Harper’s key business objectives and KPIs
- Plan, build, and optimize end-to-end email campaigns including concepting, scheduling, testing, delivery, and performance analysis
- Write and edit high-quality copy that reflects Andrew Harper’s brand voice and editorial standards
- Apply best practices in email design and layout, leveraging typography and imagery to create elegant and engaging communications
- Segment audiences based on engagement and behaviors to deliver personalized, targeted messaging
- Conduct A/B testing and experimentation across subject lines and content to maximize conversions
- Establish dashboards and reporting frameworks to track performance, identify insights, and present recommendations to leadership
- Partner with design, editorial, membership, and partnerships teams to ensure integrated campaigns and cohesive member experiences
- Stay current with industry trends, compliance regulations (CAN-SPAM, GDPR), and emerging email technologies
- Provide mentorship and guidance to junior colleagues or contractors involved in campaign execution, as applicable
Requirements
- 5-7 years of progressive experience in email marketing, including ownership of strategy and execution
- Demonstrated success managing high-volume programs with measurable business impact
- Proficiency in email marketing platforms (Klaviyo preferred) and CRM systems
- Strong copywriting and editing skills with the ability to adapt tone for promotional, editorial, and partner-driven communications
- Working knowledge of HTML and understanding of responsive design principles
- Analytical mindset with the ability to translate data into actionable recommendations
- Detail-oriented and highly organized, able to manage multiple priorities and deadlines
- Strategic thinker with a creative eye for layout and design
- Passion for luxury travel and familiarity with the preferences and behaviors of affluent, well-traveled audiences
- Experience in luxury travel or lifestyle industry is strongly preferred
Benefits
- choice of two medical plans and two dental plans
- vision insurance
- flexible spending accounts (FSAs)
- company-paid life insurance and AD&D
- optional additional life insurance and AD&D
- disability insurance
- paid parental leave
- paid time off
- 401k Plan with company match
- discounted employee travel options
- access to LinkedIn Learning webinars and courses
- Discounted pet insurance and auto, home, & renters insurance
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingA/B testingcopywritingHTMLresponsive designdata analysiscampaign optimizationaudience segmentationperformance analysisemail design best practices
Soft skills
strategic thinkingdetail-orientedorganizational skillsmentorshipcommunication skillscreativityadaptabilityleadershipcollaborationanalytical mindset
