Email Marketing Expert, DTC Brands
Eli Z Group
Digital Marketing Manager
Cyclotron, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Manage content calendar and day-to-day posting across channels for core brand and products
- Create on-brand and engaging social graphics using Canva to support engagement
- Monitor engagement and optimize for reach, follower growth, and conversions
- Build and optimize email campaigns, workflows, and nurture programs in HubSpot
- Help build and maintain a healthy marketing contacts database and segmentation strategies
- Analyze performance metrics (open rates, CTR, conversions, etc.) and refine campaigns to optimize performance
- Develop engaging, on-brand graphics and videos for social media, email, ads, and event promotions
- Ensure visual consistency across all digital channels and collaborate with marketing leadership on brand
- Track and report on KPIs across channels, delivering actionable insights and testing new tactics
- Plan, launch, and manage paid campaigns across search, display, and social; monitor budgets and A/B test creative, copy, and targeting strategies
- Collaborate with sales and marketing leadership to align campaigns with pipeline goals
Requirements
- 2-4 years of experience leading successful cross-channel campaigns
- Strong copywriting skills with the ability to craft compelling social posts, ad copy, and email content that drive engagement and conversions
- Proven ability to create engaging, on-brand marketing graphics (experience using Canva a plus); strong eye for design and attention to detail is essential
- Deep understanding of communication compliance regulations (GDPR, CAN-SPAM, CCPA, etc.)
- Experience with HubSpot (contact management, email automation, workflows, forms, etc.) and Dynamics 365 (CRM)
- Ability to conduct thorough market research to identify potential customer segments and target audiences
- Strong grasp of marketing analytics for key metrics like conversion rates, lead quality, and cost per lead
- Experience running successful, on-budget paid ad campaigns on search engines, social media platforms, and in industry publications
- Ability to work closely with marketing, sales, and technical teams to align lead generation efforts and ensure smooth lead handoff
- Highly organized self-starter who can balance multiple projects and deadlines
- A sanitized example of marketing content will be required (public blog, ebook/whitepaper, marketing email, or LinkedIn campaign content)
Benefits
- Remote (anywhere in the US or Canada)
- Peer-supported environment that honors the talent you bring to the table
- Career-accelerating cross-pollination with like-minded technologists
- Work/life balance
- Opportunity to work with a modern, action-oriented consultancy
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingemail marketinggraphic designmarket researchmarketing analyticspaid advertisingA/B testingcampaign managementsegmentation strategiesperformance metrics
Soft skills
organizational skillsattention to detailcollaborationself-startercommunication skills
