Email Marketing Expert, DTC Brands
Eli Z Group
Job Level
Lead
About the role
- Develop and execute comprehensive email, SMS, and product marketing and CRM strategies aligned with business objectives and revenue targets
- Create customer lifecycle marketing programs that maximize customer lifetime value (CLV) and reduce churn
- Build and maintain customer segmentation strategies based on behavior, purchase history, and engagement patterns
- Collaborate with cross-functional teams (product, merchandising, customer service, retail) to advance the customer journey and drive improved customer loyalty
- Analyze customer segmentation data to identify opportunities for personalization and campaign optimization
- Design, build, and deploy CRM campaigns across the customer lifecycle (welcome series, post-purchase, win-back, VIP programs)
- Manage daily email operations, including campaign scheduling, testing, and performance monitoring
- Create and optimize automated email flows and triggered campaigns
- Develop compelling email content in collaboration with creative teams
- Implement A/B testing strategies to continuously improve campaign performance
- Drive adoption and engagement with strategically important Sunday experiences, including the Sunday app and other AI-enabled tools
- Manage and optimize marketing automation tools (Klaviyo, Iterable, Segment, etc.)
- Integrate CRM systems with other marketing technology stack components
- Monitor and analyze key performance metrics (open rates, click rates, conversion rates, revenue per email)
- Create regular reporting on campaign performance and ROI
- Ensure email deliverability best practices and compliance with regulations (CAN-SPAM, GDPR)
- Lead and mentor junior marketing team members
- Collaborate with external agencies and contractors as needed
- Stay current with industry trends and best practices in email marketing and CRM
Requirements
- 5-7+ years of email marketing and CRM experience, with at least 3 years in a senior or managerial role
- Experience setting up CRM platforms (analytics push notifications, in-app messaging) on mobile apps
- Proven experience at direct-to-consumer brands that have scaled annual revenue beyond $75M
- Track record of driving significant revenue growth through email marketing programs
- Experience managing customer lifecycle marketing programs and retention strategies
- Experience with product marketing, especially with driving adoption and engagement with an app
- Interest and experience in driving AI-enabled customer relationships
- Expert-level proficiency in email marketing platforms (Klaviyo strongly preferred)
- Strong analytical skills with experience in Analytics (Heap, Amplitude, etc.), customer data platforms (Segment), and reporting tools (Looker, Omni, etc.)
- HTML/CSS knowledge for email template customization
- Experience with customer segmentation and personalization strategies
- Familiarity with SMS marketing and multi-channel campaign coordination
- Ability to develop and execute both strategic initiatives and tactical campaigns
- Strong project management and organizational skills
- Experience leading cross-functional initiatives and managing stakeholder relationships
- Data-driven decision making with strong analytical and problem-solving abilities
- Excellent written and verbal communication skills
- Ability to present campaign results and strategic recommendations to senior leadership
- Strong collaboration skills with creative, product, and customer service teams
- Experience working in fast-paced, high-growth environments
- Preferred: Experience with subscription or repeat purchase business models
- Preferred: Experience with product marketing and driving engagement with digital customer experiences
- Preferred: Background in customer acquisition and paid marketing channels
- Preferred: Knowledge of customer service platforms and post-purchase experience optimization
- Preferred: Experience with loyalty and referral program management
- Preferred: Previous experience in consumer goods, fashion, beauty, or lifestyle brands
