Senior Digital Marketing Manager
PROCEPT BioRobotics
Email Fundraising Manager
Interactive Strategies
full-time
Posted on:
Origin: • 🇺🇸 United States • District of Columbia, Washington
Visit company websiteSalary
💰 $70,000 - $87,500 per year
Job Level
Mid-LevelSenior
About the role
- Plan and execute robust, creative and conversion-driven email campaigns.
- Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
- Build strong client relationships through effective communication and project management.
- Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
- Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
- Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
- Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
- Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
- Evaluate emerging tactics and techniques and provide thought leadership for adoption where appropriate.
- Research and stay up to date on industry trends to develop unique ideas and anticipate consumer needs.
- Contribute to growth and mentorship within the marketing team.
Requirements
- Bachelor’s or Master’s degree in a related field.
- 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
- Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
- Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
- Experience working within a variety of email marketing platforms and tools.
- Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
- Strong analytical skills and data-driven thinking.
- Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
- Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
- Up-to-date with the latest trends and best practices in digital marketing.
- Open to remote work (posting states "We are open to this being a remote position.")
