Research, identify, and curate high-quality content from various sources, including articles, videos, images, and social media.
Schedule and publish posts across social media platforms (Facebook, Instagram, LinkedIn, YouTube) using a social media management platform such as Hootsuite, Loomly, etc., and monitor channels for engagement opportunities and customer feedback.
Familiarity with Monday.com, managing and organizing digital assets.
Engage with social media followers, respond to queries promptly, and build relationships with the online community.
Familiarity with social media graphic design and video editing.
Ensure curated content aligns with brand voice, audience interests, and marketing objectives.
Collaborate with content creators, designers, and marketing teams to repurpose and enhance curated materials.
Manage and organize content libraries for easy accessibility and efficient workflow.
Stay updated on industry trends, competitor content strategies, and emerging media formats.
Write engaging captions, summaries, and descriptions for curated content when necessary.
Track performance and provide regular reports on KPIs (reach, engagement, conversions, etc.).
Maintain copyright compliance and credit original content sources appropriately.
Analyze content performance and engagement metrics to optimize curation strategies.
Provide frequent website audits for outdated/irrelevant content.
Test new landing pages, event launches, etc. in collaboration with Web Support.
Other duties as assigned.
Requirements
Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
3-5 years’ experience in content curation, social media management, or digital marketing.
Familiarity with content management systems (CMS), social media scheduling tools, and analytics platforms.
Familiarity with artificial intelligence (AI) and how it can enhance user experiences, streamline operations, and improve content curation and engagement.
A passion for storytelling and staying ahead of digital content trends.