Instant Impact

Marketing Operations

• Help deliver our integrated marketing plan to drive qualified leads, engagement, and trust within our target market, ensuring seamless coordination across Instant Impact and Impact X brands.
• Support the digital delivery of our event programme, including email automation, registration automations, lead capture, and post‑event follow‑up so events contribute effectively to pipeline generation.
• Work with the team to deliver and optimise digital campaigns across email, paid media, and partnerships, ensuring accurate tracking and measurement across all touchpoints.
• Partner with the Senior Marketing Executive, Sales, and Leadership to ensure marketing campaigns align with sales processes and pipeline objectives.
• Support the integration of marketing and sales systems so data flows seamlessly between platforms such as HubSpot, Clay, and analytics tools.
• Work closely with Sales, Marketing, and Customer Success to break down silos. Develop and deliver training on tools, workflows, and processes to empower revenue teams and improve operational consistency.
• Own the set‑up, execution, and optimisation of marketing automations, workflows, and nurture programmes within our martech stack (HubSpot or similar) and sales enrichment tools such as Clay. Experience with Zapier is an advantage.
• Build and maintain dashboards and reports to monitor campaign performance, conversion rates, and ROI. Provide insights and recommendations for continuous improvement.
• Keep website content accurate, relevant, and optimised for lead generation and SEO. Support ongoing enhancements and tracking to improve performance.
• Identify opportunities to improve campaign efficiency, data accuracy, and lead management processes, working closely with Marketing and Sales Operations.

Marketing Operations Executive

Chief Marketing Officer

• Refine the overall marketing strategy for 2026 aligned with business objectives
• Provide strategic counsel to Co-CEOs on marketing initiatives and market positioning
• Identify new market opportunities and growth channels
• Oversee brand strategy and ensure consistent brand messaging
• Conduct comprehensive review of current marketing activities and performance
• Identify gaps, inefficiencies, and opportunities for improvement
• Develop recommendations for marketing process improvements
• Provide mentorship and strategic direction to the marketing team - a team of 4 (Senior Marketing Exec (taking over some of responsibilities from the current Senior Marketing Manager, Marketing Executive, Digital Marketing Executive, Designer)
• Monitor key marketing metrics and KPIs
• Provide monthly strategic reports to senior leadership

Fractional Chief Marketing Officer

Recruitment

• Execution of the TA strategy – determining the approach to any new requisition to deliver a quick, effective, and engaging process.
• Providing a world-class experience to all key stakeholders (inc. hiring managers and candidates) and continually expanding our sphere of influence with the client.
• Drive the success of our partnership by hitting hiring targets, meeting SLAs, and spearheading improvement projects.
• Manage service delivery and partnership management across clients, working closely with internal teams and stakeholders.

Marketing Operations Executive

Fractional Chief Marketing Officer

Talent Acquisition Lead – Generalist