Director of Product, Purchasing
MealSuite
Vice President, Marketing and Portfolio
Inogen
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteSalary
💰 $200,000 - $250,000 per year
Job Level
Lead
About the role
- Leads and oversees the development and execution of Inogen’s global marketing strategy, market development, portfolio strategy and value story.
- Builds a deep understanding of customer needs through voice of the customer and patient / prescriber journeys.
- Leads segmentation, targeting and brand positioning that delivers sustainable differentiation.
- Builds and fosters relationships with top-tier key opinion leaders / experts, patient advocacy groups, and policy-making organizations.
- Develops HCP strategy through sales feedback, advisory boards, consultant meetings, market research, cross-functional insights and executes strategy via personal and non-personal promotions.
- Leads product lifecycle, new product innovation, evidence generation and label expansion roadmaps with cross-functional partners.
- Leads and oversees global media strategy to increase traffic, lead generation and orders across multiple sales channels and geographies.
- Develops, monitors, and controls marketing budgets and forecasts, and assesses the marketing mix to evaluate cost effectiveness and results.
- Estimates resourcing needs for the marketing team and operates within approved budgets.
- Proactively identifies and manages potential risks and opportunities for portfolio, including development and execution of post-launch strategies.
- Maintains industry awareness regarding market trends, competition, product acceptance, and new product releases.
- Provides commercial input to ensure successful product registration, reimbursement, and listing/access.
- Acts as strategic partner to develop clinical, medical affairs, and risk management plans.
- Hires, leads and develops a global marketing team and instills a culture of “one team” mindset across all functions.
Requirements
- A proven track record for driving and delivering strategic results.
- Extensive experience in leading diverse and cross-functional teams directly and indirectly.
- Experience utilizing Voice of the Customer (VOC) to define patient journeys, product roadmaps and identify growth areas.
- Experience marketing to various audiences; pulmonologists, nurses, pharmacists, office/practice-based physicians, IDNs and hospitals.
- Experience with generating and leveraging clinical and health economic evidence in support of brand strategy.
- Digitally savvy with an innovative spirit and experience in developing novel initiatives to reflect market needs.
- Strong involvement in multiple product launches and extensive experience in lifecycle management – clinical development to commercialization.
- Prior franchise/product/country P&L responsibility.
- Strong analytical and problem-solving skills and ability to multi-task in a matrixed environment.
- Strategic thinker who can connect the dots across functions and find practical solutions.
- Excellent oral and written communication skills.
- Executive presence; effectively represent the organization internally and externally.
- Entrepreneurial, decisive, and have the tenacity to “make things happen”.
- Bachelor’s degree in Science and or Business (or related field of study) required.
- Advanced degree MS/MBA/MA, preferred.
- 15+ years’ experience in MedTech / Pharmaceutical marketing including customer facing / sales experience.
- 10+ years’ management experience, with a minimum of five direct reports.
- 3 years’ experience in a director+ level position for a large organization.
- Advanced knowledge/proficiency in Microsoft Office.
- Willingness to travel ~30% (domestically and internationally).
- A combination of training, education, and experience that is equivalent to the qualifications listed above and that provide the required knowledge, skills and abilities.
