Influencer

Financial Planning and Analysis

• The Commercial Finance Analyst will be the analytical and transactional backbone of the new Commercial Finance function.
• This role supports pricing, forecasting, revenue analysis, creator economics, and the accuracy of commercial data across HubSpot and Waves.
• It is a hands-on role working daily with Brand Partnerships, Client Services, Operations, and Finance teams.
• Support the creation and maintenance of pricing tools, rates, calculators, and templates.
• Maintain underlying forecast models (pipeline conversion, booked revenue, delivery schedules).

Commercial Finance Analyst

Account Manager

• Proactively identify emerging and established creators across TikTok, Meta (Facebook + Instagram), YouTube, Snap, Twitch, and Pinterest.
• Track content trends, creator trends, and highlight any shifts you’re seeing about how creators are using new platform features.
• Build and maintain curated creator rosters by vertical for use in pitching and rapid campaign responses, primarily focusing on creators based in North America.
• Monitor creator momentum, growth, and audience sentiment using internal tools and platform insights.
• Evaluate creators using both qualitative measures (authenticity, storytelling, brand alignment) and quantitative data (engagement rate, reach, growth).
• Conduct thorough brand safety checks, including content review, audience integrity, and historical brand partnership analysis.
• Partner with internal teams to ensure shortlist accuracy and alignment with strategic objectives.
• Lead the creation of indicative creator lists that show how campaign ideas can come to life.
• Translate creative briefs into actionable sourcing frameworks that reflect diversity across platforms, audience demographics, and storytelling styles.
• Prepare polished, client-ready creator proposals including rationale and gain the ability to provide estimated pricing and performance context.
• Act as a point of contact for early-stage creator relationships to support future partnerships.
• Stay ahead of platform algorithm changes, creator economy shifts, and monetization trends.
• Provide context and insights to internal teams to inform negotiation and partnership strategy.
• Utilize relationships with top talent agents and agencies to ensure we are tapping into the latest and greatest talent options.
• Use CRM and talent management systems (e.g. Sprout Social, IQ Data, Waves) to organize and tag creator data.
• Support continuous improvement of Influencer’s sourcing database, tagging systems, and best practices.
• Help evolve our sourcing framework and technology stack to improve efficiency and scale.

Creator Partnerships Executive

Client Services Representative

• Lead and manage a team of 10+ Client Services team members, ensuring consistently high standards of delivery, strong client satisfaction, and long-term client retention.
• Take strategic ownership of team structure, resource planning, and operational efficiency to ensure the business is effectively set up to support growth across both existing and new clients.
• Make informed organisational and personnel decisions to ensure the team has the right skills, expertise, and seniority to deliver an expanding range of services adjacent to influencer marketing.
• Oversee hiring, onboarding, and development of the Client Services team, identifying capability gaps and implementing training and development plans to continuously strengthen the department.
• Own and nurture key client relationships, acting as a senior strategic partner to clients and ensuring exceptional service standards are maintained across all workstreams.
• Support the Commercial team on pitches and growth opportunities, providing operational, strategic, costing, timeline, and feasibility input on proposed campaign approaches and creative ideas.
• Work collaboratively with cross-functional teams across Europe — including Measurement, Paid Media, Creative Strategy, Product, and Operations — to deliver integrated client solutions and improve ways of working across the business.
• Be highly immersed in Influencer’s product and operational ecosystem, proactively contributing ideas and feedback to improve internal systems, workflows, reporting capabilities, and overall business efficiency.
• Lead resource forecasting, budget management, and cost tracking across accounts and teams, ensuring strong financial oversight and efficient delivery against scope and profitability targets.
• Maintain oversight of campaign delivery standards, supporting escalation management where required across timelines, budgets, scope, or client concerns.
• Operate as a calm, highly organised, and effective leader who can confidently manage multiple priorities, stakeholders, and teams in a fast-paced environment.
• Foster a collaborative, positive, and solutions-oriented team culture through strong communication, approachability, and leadership by example.

Group Director, Client Services

Marketing

• Reporting directly to the Global CMO, you will lead a multi-disciplinary marketing team and own five core pillars that together shape how Influencer is perceived externally, by clients, platforms, creators, media, and the broader industry.
• You will be a builder and a strategist: someone who can set direction, shape narrative, and get things done.
• This role sits at the intersection of brand, commercial, and technology, and you'll be expected to bring those three together seamlessly, ensuring our marketing output is as impressive as the work we do for our clients.
• Own the go-to-market strategy and positioning for our tech stack.
• You will be the voice that translates our technology's capabilities into compelling narratives for clients, platforms, and the press, reinforcing Influencer's position as the technology leader in creator marketing.
• Lead Influencer's external communications strategy via earned media, press, award submissions, and executive visibility.
• Position Influencer and its leadership as the authoritative voices in creator marketing.

Commercial Finance Analyst

Creator Partnerships Executive

Group Director, Client Services

VP, Marketing – Global