IMSM

Product Marketing Executive

IMSM

contract

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Drive positioning and go-to-market strategy for ISO certification services
  • Conduct ongoing competitor and market analysis to identify trends, opportunities, and threats
  • Monitor industry developments in ISO standards and regulatory compliance
  • Create compelling, benefits-focused and thought leadership content
  • Ensure consistent messaging and brand voice across customer touchpoints
  • Write and refine sales collateral including pitch decks, service descriptions, and case studies
  • Equip sales teams with tools, training materials, battlecards, and competitive positioning guides
  • Create partner enablement resources and collaborate with sales leadership
  • Partner with broader marketing team for integrated campaign execution across digital, events, and content
  • Work closely with operations and delivery teams to understand service capabilities and client success stories
  • Support customer success teams with retention and upsell messaging strategies

Requirements

  • 3-5 years of proven success in B2B product marketing, preferably within professional services or consultancy
  • Track record of creating compelling content that influences buying decisions in complex B2B sales cycles
  • Experience working with sales teams to develop enablement materials and drive adoption
  • Exceptional written and verbal communication skills with the ability to simplify complex concepts
  • Being multilingual would be advantageous
  • Proficiency in product marketing frameworks including positioning, messaging architecture, and persona development
  • Experience with marketing automation platforms and CRM systems
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