re-tool

Digital Marketing Manager

re-tool

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $98,300 - $190,000 per year

Job Level

Mid-LevelSenior

About the role

  • Create and execute digital marketing strategy to accelerate pipeline and scale channels for Retool’s internal-tools development platform
  • Plan, execute and manage digital programs such as webinars, content syndication, review sites, and presence on forums and directories
  • Coordinate with Integrated Campaigns, Product Marketing, Performance Marketing, Operations, Sales and BDR teams to align strategy and SLAs
  • Build and maintain Retool’s presence on review sites, online directories and online forums
  • Run experiments and evaluate key success metrics (performance, ROI) to optimize programs and budget distribution
  • Create programs targeting every stage of the demand funnel to accelerate pipeline generation
  • Build streamlined reporting processes and communicate impact to stakeholders
  • Interact with customers and prospects to understand voice of the customer and inform strategy
  • Work hybrid with frequent cross-functional collaboration and in-person San Francisco office presence

Requirements

  • 5+ years of digital marketing experience with a B2B or developer tools startup
  • 3+ years experience managing webinar and content syndication programs
  • 2+ years experience managing digital presence on review websites, online directories and online forums
  • Experience working with the BDR and Sales team to ensure alignment of goals and establish SLAs on handoffs
  • Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
  • Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
  • Excellent communication and presentation skills
  • Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
  • Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers