Product Marketing

• Lead the global go-to-market strategy and planning for Illumina genetic disease software
• Product marketing for new software launches and lifecycle campaigns for on-market portfolio (Emedgene, DRAGEN, Connected Analytics)
• Develop and manage annual/quarterly marketing calendars to align communications and commercial objectives
• Develop compelling positioning that distinguishes Illumina solutions and communicates customer value drivers
• Translate complex genomic analysis workflows into compelling marketing narratives and user benefits
• Engage with KOLs, researchers, and clinicians to gather feedback and validate product-market fit
• Manage creation and updating of technical marketing content (white papers, webinars, case studies, application notes)
• Drive demand generation campaigns across digital channels, conferences, and partner networks
• Enable sales and field application teams with training, competitive battlecards, and customer-facing collateral
• Conduct primary and secondary market research to understand customer needs and competitor positioning
• Partner with broader Illumina marketing teams and external partners to guide regional campaigns and co-marketing programs

Staff Software Product Marketing Manager – Global Software and Informatics, Genetic Disease

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing