Senior Marketing Manager, Demand Generation
Zilliant
Paid Search Manager
Hostaway
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
- Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
- Report performance on a weekly/monthly/quarterly cadence.
- Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
- Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
- Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
- Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
- Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies.
- Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.
Requirements
- 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms.
- Experience with Google Ads & Google Analytics and Google Tag Manager
- Expert level proficiency in reporting and analyzing full funnel metrics
- Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
- Competency in competitor research and tools like SEMrush and Ahref
- Experience in A/B testing
- Experience using relevant AI tools
- Bachelor’s degree in marketing, advertising, communications, or related field
Benefits
- Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.
- 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table.
- Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company.
- Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.
- Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.
- Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pay-per-clicksearch engine marketingkeyword researchA/B testingad copywritingperformance reportingbudget managementconversion rate optimizationfull funnel metrics analysiscompetitor research
Soft skills
collaborationcommunicationstrategic thinkinganalytical skillscreativity
