Senior Manager, Paid Social
Instacart
Paid Search Manager
Dandy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $127,500 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead end-to-end management of Dandy’s Paid Search programs across Google and Bing, from campaign structure to bidding strategies, keyword targeting, ad copy, and landing page alignment.
- Build and manage campaigns across multiple countries and languages, tailoring strategy for local market nuances, budgets, and compliance considerations.
- Manage budgets and performance to monthly, quarterly and annual growth targets.
- Develop a robust testing roadmap for ad copy, landing pages, audiences, and bidding strategies, continually pushing performance forward through data-driven experiments.
- Work cross-functionally with Campaign & Creative teams to steadily scale lead generation efficiently.
- Collaborate with the Marketing Operations team to build enhanced reporting and improve channel analysis & optimization.
- Collaborate with the Website team to improve lead quality and conversion rates.
Requirements
- 5+ years in a digital Paid Media role, with at least 4+ years of hands-on Paid Search experience (Google & Bing required).
- In-depth knowledge of Paid Search channels & strategy
- Proven track record managing and scaling Paid Search campaigns internationally across multiple markets, currencies, and languages.
- A builder that loves to be hands on and in-platform
- Performance marketing & analytical mindset. We are very data-driven!
- Experience in B2B or B2C high growth tech company
- Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
- Overall track record of professional and academic success
Benefits
- healthcare
- dental
- mental health support
- parental planning resources
- retirement savings options
- generous paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SearchGoogle AdsBing Adscampaign managementkeyword targetingad copy developmentlanding page optimizationbidding strategiesdata analysisperformance marketing
Soft skills
problem solvingautonomous workprioritizationcollaborationanalytical mindsetcross-functional teamworkadaptabilitycommunicationstrategic thinkingcreativity
