Vice President, Integrated Marketing
Highwire PR
Job Level
Lead
About the role
- Set the vision, build strategy, and lead execution across the marketing ecosystem (paid media, lifecycle email, social, geo-specific campaigns).
- Shape full-funnel strategy to drive qualified leads, educate long-consideration buyers, and strengthen presence across regional markets.
- Define and lead multi-channel marketing strategy across email, paid media, social, and regional campaigns, ensuring alignment with company goals.
- Build and optimize nurture programs that deepen engagement and trust with long-lead buyers, shaping the customer journey from first touch to close.
- Oversee paid media investments across Google Ads, Meta, and Connected TV, setting budgets, optimizing performance, and driving ROI for real estate–specific lead generation.
- Shape the company’s social media presence and content strategy to strengthen brand awareness and engagement at scale.
- Develop and implement market-specific go-to-market strategies for regional opportunities.
- Use analytics and reporting tools (Google Analytics, Salesforce/Pardot) to set KPIs, monitor performance, and drive data-backed decisions.
- Partner with Sales, Product Marketing, and Design to align campaigns with business objectives and customer needs.
- Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and measurable impact.
- Collaborate with executive leadership and build the foundation for scalable, measurable growth in a fast-paced, startup environment.
Requirements
- 8+ years of experience in growth, lifecycle, or integrated marketing, with increasing leadership responsibilities; must have homebuilding industry experience.
- Proven ability to design and scale full-funnel marketing strategies that drive measurable business impact.
- Expertise across key channels: paid media, lifecycle email, social media, and analytics, with ability to balance hands-on execution and high-level strategy.
- Strong leadership, communication, and project management skills, with experience building and mentoring teams.
- Proficiency in tools such as Salesforce/Pardot, Google Ads, Meta Ads, and Google Analytics; experience with offline channels (e.g., direct mail) is a plus.
- Strategic, entrepreneurial mindset with a track record of building programs from the ground up in a fast-paced environment.
- Applicants for this position must be located in the Dallas Fort-Worth area.
- Application asks whether you require sponsorship for employment visa status and about existing agreements (non-solicit, non-compete, or other restrictions).
