Field Marketing Manager
Boomi
Marketing Manager
tactical.
full-time
Posted on:
Location: 🇦🇪 United Arab Emirates
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and own Tactical’s brand positioning, value proposition, and go-to-market strategy to drive revenue growth and talent attraction.
- Define target audience personas and messaging frameworks for business development and recruitment marketing.
- Translate insights, data, and industry trends into actionable strategies, creative briefs, and campaign plans.
- Align marketing strategies to business objectives and measure performance via ROI-focused dashboards.
- Build and maintain a seasonal campaign calendar aligned with key commercial milestones.
- Plan and execute full-funnel campaigns across paid, earned, and owned channels, ensuring clear objectives and measurable results.
- Manage end-to-end campaign development: briefing, content creation, execution, optimisation, and reporting.
- Partner with the Growth Team to support pitch decks, case studies, and creds updates to win new business and strengthen retention.
- Grow and optimise Tactical’s social media presence (including leadership profiles) leveraging data-driven strategies.
- Oversee brand integrity across all touchpoints; lead brand guideline updates and maintain the Marketing Wiki.
- Partner with People Ops to design and execute employer branding campaigns that attract top-tier talent.
- Own PR strategy, including thought leadership initiatives, event partnerships, and media relations.
- Develop high-impact marketing collateral—creds decks, FAQs, case studies, and POV papers—to support pitches and client conversations.
- Act as a strategic partner to the Growth Team, ensuring marketing assets directly support revenue objectives.
- Develop and maintain creds decks, case studies, and RFP templates; collaborate on pitch strategy.
- Track and analyze marketing-driven lead conversions, reporting impact on business revenue.
- Manage and mentor a small team (1–2 juniors) and freelancers; foster a culture of creativity, accountability, and continuous improvement.
- Serve as an advisor to leadership, aligning marketing efforts with company priorities and commercial goals.
- Drive internal communications and thought leadership initiatives to keep teams informed and engaged.
Requirements
- 5+ years experience in marketing, with proven expertise across brand, campaigns, and growth strategy.
- A track record of leading successful multi-channel campaigns and delivering measurable business results.
- Experience managing small teams and collaborating with leadership and cross-functional stakeholders.
- Strong understanding of digital marketing platforms, analytics tools, and performance optimization.
- Ability to craft compelling narratives through decks, case studies, and thought leadership content.
- Comfort with data and reporting, using insights to drive continuous improvement.
- A passion for innovation in brand, content, and experience marketing.
- Confident and creative marketing strategist with executional excellence; data-driven and results-oriented.
- Natural communicator and collaborator; curious, proactive, and unafraid to challenge the status quo.
- Leadership experience and willingness to mentor and value feedback and collective success.
