tactical.

Conversion Rate Optimizer

• Bi-weekly Zoom Sync with client(s)
• Reports created and made available between client touch-points (via Slack)
• Landing Page Creation (Unbounce)
• Landing Page Optimization Testing - a/b, heatmapping, etc
• On-going Flow Optimization

CRO Specialist

SEO Marketing

• Execute and optimize SEO strategies
• Monitor website performance
• Analyze and report on effectiveness
• Conduct keyword research
• Perform on-site technical optimizations
• Execute off-page SEO strategies

SEO Analyst

Account Manager

• Managing and nurturing client relationships
• Ensuring successful execution of SEO campaigns
• Driving growth in client portfolios
• Collaborating with cross-functional teams for campaign strategy

Senior SEO Account Manager

Manager

• Be the primary point of contact for clients, ensuring clear and proactive communication.
• Manage all project timelines, deliverables, and expectations, keeping everything on track.
• Translate client needs into actionable creative briefs for the design team.
• Oversee quality control, ensuring assets align with best practices for paid ads.
• Collaborate with designers and Art Directors to ensure smooth workflow and on-time execution.
• Stay ahead of trends in marketing and paid media to guide creative strategy.
• Problem-solve and manage client expectations while keeping projects running efficiently.

Creatives Manager

Content Marketing Manager

• Develop and implement a comprehensive content strategy that aligns with our brand and business goals.
• Identify key content themes and topics based on industry trends, audience interests, and business priorities.
• Create content calendars and manage the production schedule to ensure timely delivery of all content.
• Write, edit, and optimize high-quality content for various channels, including our website, blog, social media, and email marketing.
• Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement.
• Collaborate with designers, videographers, and other team members to produce multimedia content.
• Implement SEO best practices to improve organic search rankings and drive traffic to our website.
• Monitor and analyze content performance metrics, including website traffic, engagement, and conversion rates.
• Use data-driven insights to refine content strategies and improve overall effectiveness.
• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage social media accounts, including content creation, scheduling, and community management.
• Plan and execute existing and new email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Work closely with other departments, including sales, product, and customer support, to ensure cohesive messaging across all touchpoints.
• Establish Taktical as a thought leader in the digital marketing industry through content that showcases our expertise.

Content Strategy and Engagement Lead

• Manage and nurture client relationships
• Execute paid media campaigns and drive portfolio growth
• Collaborate with cross-functional teams to strategize campaigns
• Monitor and optimize campaign performance
• Provide reporting and analysis on key metrics

Senior Account Manager, Paid Ads

Customer Success Manager

• Support Head of Client Success in managing client relationships
• Build processes and streamline workflows
• Identify risks and opportunities for client retention