tactical.

Content Strategy and Engagement Lead

tactical.

full-time

Posted on:

Location Type: Remote

Location: United Arab Emirates

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Job Level

Senior

About the role

  • Develop and implement a comprehensive content strategy that aligns with our brand and business goals.
  • Identify key content themes and topics based on industry trends, audience interests, and business priorities.
  • Create content calendars and manage the production schedule to ensure timely delivery of all content.
  • Write, edit, and optimize high-quality content for various channels, including our website, blog, social media, and email marketing.
  • Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement.
  • Collaborate with designers, videographers, and other team members to produce multimedia content.
  • Implement SEO best practices to improve organic search rankings and drive traffic to our website.
  • Monitor and analyze content performance metrics, including website traffic, engagement, and conversion rates.
  • Use data-driven insights to refine content strategies and improve overall effectiveness.
  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Manage social media accounts, including content creation, scheduling, and community management.
  • Plan and execute existing and new email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
  • Work closely with other departments, including sales, product, and customer support, to ensure cohesive messaging across all touchpoints.
  • Establish Taktical as a thought leader in the digital marketing industry through content that showcases our expertise.

Requirements

  • 3-5 years of experience in content marketing, digital marketing, or a similar role.
  • Strong writing, editing, and proofreading skills with an eye for detail.
  • Experience with content management systems (CMS), email marketing platforms, and social media management tools.
  • Strong organizational and project management skills.
  • Experience in a digital marketing agency or a similar environment.
  • Knowledge of video production, graphic design, or other multimedia content creation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEOcontent creationwritingeditingproofreadingdata analysisemail marketingsocial media managementmultimedia content creation
Soft Skills
organizational skillsproject managementattention to detailcollaborationcommunication