About the role
- Lead regional marketing efforts to grow awareness, adoption, and trading volume across key European markets.
- Develop localized strategies, manage regional KOLs and media partners, and execute integrated campaigns.
- Identify country-level opportunities for user growth and brand positioning.
- Plan and localize global campaigns for the European audience.
- Collaborate with Product, Ops, and BI teams to measure ROI and user conversion performance.
- Build and manage relationships with regional influencers, trading communities, and crypto media.
- Drive community activation and education through AMAs, meetups, and content collaborations.
- Monitor KPIs such as user acquisition, engagement, and trading volume from Europe.
Requirements
- 3+ years of experience in marketing within crypto, fintech, or trading-related industries.
- Strong understanding of DeFi ecosystems, DEX operations, trading incentives, and user journeys.
- Proven success in executing regional or multi-market campaigns.
- Existing network of European crypto influencers, media, or communities is a strong advantage.
- Excellent communication skills in English (additional European languages such as German, French, or Spanish are a plus).
- Data-driven mindset with the ability to analyze campaign metrics and optimize accordingly.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingcampaign executionuser acquisitiondata analysisROI measurementbrand positioningcommunity activationcontent collaborationDeFi ecosystemsDEX operations
Soft skills
communicationrelationship managementcollaborationstrategic thinkinginfluencer engagementlocalizationcreativityanalytical mindsetadaptabilityleadership