Homebound

Marketing

• Set the vision, build strategy, and lead execution across the marketing ecosystem (paid media, lifecycle email, social, geo-specific campaigns).
• Shape full-funnel strategy to drive qualified leads, educate long-consideration buyers, and strengthen presence across regional markets.
• Define and lead multi-channel marketing strategy across email, paid media, social, and regional campaigns, ensuring alignment with company goals.
• Build and optimize nurture programs that deepen engagement and trust with long-lead buyers, shaping the customer journey from first touch to close.
• Oversee paid media investments across Google Ads, Meta, and Connected TV, setting budgets, optimizing performance, and driving ROI for real estate–specific lead generation.
• Shape the company’s social media presence and content strategy to strengthen brand awareness and engagement at scale.
• Develop and implement market-specific go-to-market strategies for regional opportunities.
• Use analytics and reporting tools (Google Analytics, Salesforce/Pardot) to set KPIs, monitor performance, and drive data-backed decisions.
• Partner with Sales, Product Marketing, and Design to align campaigns with business objectives and customer needs.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and measurable impact.
• Collaborate with executive leadership and build the foundation for scalable, measurable growth in a fast-paced, startup environment.

Director, Marketing