Home Alliance

Account Executive

• Following up with customers after technician visits or estimates
• Managing communication via calls, SMS, and email until a clear outcome is reached
• Working with field teams to structure offers, pricing adjustments, or service alternatives
• Handling objections and increasing conversion rates
• Explaining scope of work (repairs, installations, upgrades, etc.) in a clear, confident way
• Tracking all activity in CRM
• Consistently hitting weekly and monthly targets

Sales Representative – Home Improvement Services

Performance Marketing

• Launch, manage, and optimize paid campaigns (Meta, Google, etc.)
• Monitor performance and improve key metrics (CPL, CPA, ROAS)
• Run A/B tests across creatives, copy, and targeting
• Manage budgets and scale campaigns efficiently
• Collaborate with internal teams on campaign strategy and execution
• Ensure proper tracking (Pixel, events, analytics tools)

Paid Ads Specialist – Meta, Google, PPC

Chief Marketing Officer

• Own and execute a performance-driven marketing strategy tied directly to revenue goals
• Oversee and optimize 100+ Google Business Profiles (GMBs), ensuring accuracy, rankings, reviews, and ongoing activity
• Build and manage scalable operational systems for Local SEO, content production, and demand generation
• Lead cross-functional teams (SEO, Content, Design, Demand Gen) with a focus on execution efficiency and accountability
• Translate executive priorities into clear operational plans, KPIs, and weekly deliverables
• Align lead generation volume with fulfillment/production capacity
• Implement and enforce processes, SOPs, and automation across marketing functions
• Manage marketing performance metrics, including CPL, CAC, ROI, and conversion rates
• Establish real-time reporting dashboards and performance tracking systems
• Continuously identify bottlenecks and optimize workflows for scale

Head of Marketing – Operations Focused

Project Manager

• Lead, coach, and manage a KPI-driven HVAC sales team
• Monitor performance (Revenue, Closing Ratio, Profitability, ADL)
• Optimize lead distribution and sales workflows
• Identify bottlenecks and implement fast, effective solutions
• Support team members in improving conversion and ticket size
• Handle escalations from clients and contractors
• Run регуляр check-ins and performance reviews
• Drive accountability and consistent sales performance

HVAC Sales Project Manager

Sales

HVAC Sales Team Lead

Paid Ads Specialist – Meta, PPC

• Plan, manage, and execute marketing and Local SEO projects from kickoff through completion.
• Coordinate tasks between SEO specialists, content writers, designers, developers, and marketing stakeholders.
• Manage timelines, deliverables, and project workflows across multiple campaigns.
• Oversee Local SEO initiatives, including listing optimization, citation management, and local content efforts.
• Support optimization and management of business profiles on Google Business Profile.
• Monitor campaign progress, track KPIs, and ensure projects meet deadlines and quality standards.
• Serve as the primary communication point between internal teams, leadership, and/or clients.
• Organize project documentation, marketing calendars, and reporting processes.
• Identify workflow improvements to increase marketing team efficiency.
• Ensure marketing deliverables align with SEO and business objectives.

Marketing Project Manager – Local SEO

Paid Ads Specialist, Meta, PPC

Marketing Project Manager, Local SEO

Marketing

• Coordinate and manage marketing campaigns from planning to execution
• Align cross-functional teams (content, SEO, paid media, design, sales)
• Support organic growth initiatives (SEO, content, social)
• Assist with paid campaigns (Google, Meta), tracking budgets and performance
• Maintain marketing dashboards and report on KPIs (CAC, ROAS, lead volume)
• Ensure consistent brand messaging and monitor market/competitor activity
• Improve workflows and keep all initiatives organized and on track

Marketing Coordinator

Account Manager

• Manage both inbound leads and outbound sourcing activities on a daily basis
• Conduct high-volume outreach via calls, SMS, email, and social platforms
• Lead screening calls and clearly present the partnership model
• Handle objections related to: Commission structure, Independence vs. stability, Legal and onboarding requirements
• Evaluate candidates based on experience, mindset, and earning potential
• Drive candidates through the full recruitment funnel, from initial contact to onboarding
• Maintain accurate pipeline tracking and performance metrics in CRM systems (e.g., GoHighLevel)

Sales Representative – Home Improvement Services

Paid Ads Specialist – Meta, Google, PPC

Head of Marketing – Operations Focused

HVAC Sales Project Manager

HVAC Sales Team Lead

Paid Ads Specialist – Meta, PPC

Marketing Project Manager – Local SEO

HVAC Sales Team Lead

Paid Ads Specialist, Meta, PPC

Marketing Project Manager, Local SEO

Paid Ads Specialist – Meta, PPC

Marketing Project Manager – Local SEO

HVAC Sales Team Lead

Marketing Coordinator

Technician Partnerships Recruiter – Sales-Driven