Paid Ads Specialist – Meta, PPC

Home Alliance

Paid Ads Specialist managing Meta and PPC campaigns for a home improvement services company. Focus on performance marketing, lead generation, and optimizing ad spend for business results.

Posted 4/23/2026part-timeRemote • 🇦🇿 AzerbaijanJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Launch, manage, and optimize paid campaigns (Meta, Google, etc.)
Monitor performance and improve key metrics (CPL, CPA, ROAS)
Run A/B tests across creatives, copy, and targeting
Manage budgets and scale campaigns efficiently
Collaborate with internal teams on campaign strategy and execution
Ensure proper tracking (Pixel, events, analytics tools)

Requirements

What you’ll need

2+ years of experience in Meta Ads and/or PPC (Google Ads, Bing)
Strong analytical and data-driven mindset
Experience in lead generation / performance marketing
Understanding of funnels, targeting, and retargeting
English proficiency (Russian is a plus)
Experience with the U.S. market is preferred

Benefits

Comp & perks

Fully remote
PST working hours (Mon–Fri)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Meta AdsPPCGoogle AdsBingA/B testinglead generationperformance marketingCPLCPAROAS

Soft Skills

analytical mindsetdata-driven mindsetcollaborationcommunication