HLK

Paid Search Manager

HLK

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, Missouri

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Job Level

JuniorMid-Level

About the role

  • Plan, activate, optimize, and report on paid search and display campaigns across Google Suite and Bing for agency brands.
  • Active participant in internal program kick-off meetings, providing historical knowledge and persona/benchmark guidance.
  • Develop budget and strategic recommendations for Media Strategist to incorporate into media plans.
  • Set up campaigns: develop keyword lists, create Ad Groups, write ads, set targeting (geo, demo, mobile), and create GDN and YouTube segments (custom-intent, affinity, etc.).
  • Work closely with AdOps to ensure tracking is in place and functioning properly.
  • Create Google Suite/Bing strategy slides for media strategists as needed.
  • Present search strategies/tactics/results to clients when opportunities arise.
  • Pull Google Suite reporting and provide analysis for Media Strategist.
  • Constantly monitor Google Suite performance and recommend/implement optimizations.
  • Create A/B landing page and ad copy tests to determine optimal combinations.
  • Research and push clients to test new Google Suite offerings when appropriate.

Requirements

  • Bachelor Degree in related field
  • Minimum of two years of paid search experience.
  • Certifications in Google Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid Social Media, are preferred.
  • Expertise in all aspects of the Google offerings: Pay-Per-Click, Google Display Network, YouTube, Gmail, Google Play, etc.
  • Ability to strategically evaluate opportunities and make data-driven decisions resulting in tangible performance improvements.
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done