Performance Marketing

• Plan, activate, optimize, and report on paid search and display campaigns across Google Suite and Bing for agency brands.
• Active participant in internal program kick-off meetings, providing historical knowledge and persona/benchmark guidance.
• Develop budget and strategic recommendations for Media Strategist to incorporate into media plans.
• Set up campaigns: develop keyword lists, create Ad Groups, write ads, set targeting (geo, demo, mobile), and create GDN and YouTube segments (custom-intent, affinity, etc.).
• Work closely with AdOps to ensure tracking is in place and functioning properly.
• Create Google Suite/Bing strategy slides for media strategists as needed.
• Present search strategies/tactics/results to clients when opportunities arise.
• Pull Google Suite reporting and provide analysis for Media Strategist.
• Constantly monitor Google Suite performance and recommend/implement optimizations.
• Create A/B landing page and ad copy tests to determine optimal combinations.
• Research and push clients to test new Google Suite offerings when appropriate.

Paid Search Manager

Demand Generation Manager

Performance Marketing Manager

Associate Director, Digital Media Planning, Paid Search

Campaign Manager

Demand Generation Specialist